Four interviews with retailers at Shop.org's Annual Summit. Read More...
View articleWhy companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...
View articlePersonas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...
View articleAs our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Read More...
View articleMarketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Read More...
View articleHow NBC has failed miserably in its execution of live-streaming the Olympics on its site. Read More...
View articleA look at the tools that allow Amazon to be so agile in today's online marketing environment. Read More...
View articleWhere there is friction there is opportunity for optimization or brand disruption. Read More...
View articleWith reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what in...
View articleA look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Read More...
View articleHow Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Read More...
View articleThe four types of tools that are available for you to leverage big data today. Read More...
View articleUsing pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Read Mor...
View articleUser experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Read More...
View articleHow an underdog became the market leader in the online marketing space. Read More...
View articleOptimizing how you generate traffic and convert potential buyers. Read More...
View articleUse knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Read ...
View articleBy combining the e-commerce experience with the brand experience are you just distracting your consumers? Read More...
View articleGet your customers to understand the relative value of both price and value and you'll convert more visitors. Read More...
View articleAsking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Read More...
View articleRemember that free has a price - it's not a substitute for creating value in your product or service. Read More...
View articleNew cross-platform campaign ratings system was developed with WPP. Read More...
View articleHow a toddler taught me to handle customers contacting my clients' customer service center. Read More...
View articleThe latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...
View articleMarketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...
View articleThe five things you should be testing on your product videos. Read More...
View article