What Keeps Retailers Awake at Night in 2012 [Videos]
Analytics

What Keeps Retailers Awake at Night in 2012 [Videos]

12y Bryan Eisenberg

What Keeps Retailers Awake at Night in 2012 [Video...

Four interviews with retailers at Shop.org's Annual Summit. Read More...

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The ROI of "I'm Sorry"
Analytics

The ROI of "I'm Sorry"

12y Jack Aaronson

The ROI of "I'm Sorry"

Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...

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Content Marketing Personas
Analytics

Content Marketing Personas

12y Bryan Eisenberg

Content Marketing Personas

Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...

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History Repeating: Mom-and-Pops Are Coming Back
Analytics

History Repeating: Mom-and-Pops Are Coming Back

12y Jack Aaronson

History Repeating: Mom-and-Pops Are Coming Back

As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Read More...

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The Marketing/IT Tug-of-War
Analytics

The Marketing/IT Tug-of-War

12y Bryan Eisenberg

The Marketing/IT Tug-of-War

Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Read More...

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When More Is Too Much
Analytics

When More Is Too Much

12y Jack Aaronson

When More Is Too Much

How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Read More...

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How to Catch Up to and Compete With Amazon.com [Video]
Analytics

How to Catch Up to and Compete With Amazon.com [Video]

12y Bryan Eisenberg

How to Catch Up to and Compete With Amazon.com [Vi...

A look at the tools that allow Amazon to be so agile in today's online marketing environment. Read More...

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Disruptive Customer Experiences
Analytics

Disruptive Customer Experiences

12y Bryan Eisenberg

Disruptive Customer Experiences

Where there is friction there is opportunity for optimization or brand disruption. Read More...

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8 Steps to Designing a Reactivation Campaign
Analytics

8 Steps to Designing a Reactivation Campaign

12y Jack Aaronson

8 Steps to Designing a Reactivation Campaign

With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what in...

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The Must-Have Big Data Tools
Analytics

The Must-Have Big Data Tools

12y Bryan Eisenberg

The Must-Have Big Data Tools

A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Read More...

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Integrating Social Networking Into Your Purchase Path
Analytics

Integrating Social Networking Into Your Purchase Path

12y Jack Aaronson

Integrating Social Networking Into Your Purchase P...

How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Read More...

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Claiming Your Unfair Advantage
Analytics

Claiming Your Unfair Advantage

12y Bryan Eisenberg

Claiming Your Unfair Advantage

The four types of tools that are available for you to leverage big data today. Read More...

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Email As a Mobile Call to Action
Analytics

Email As a Mobile Call to Action

12y Jack Aaronson

Email As a Mobile Call to Action

Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Read Mor...

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Online Advertising in the Age of Agility
Analytics

Online Advertising in the Age of Agility

12y Bryan Eisenberg

Online Advertising in the Age of Agility

Test and tweak. Read More

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The Hidden Downside of a Great User Experience
Analytics

The Hidden Downside of a Great User Experience

12y Jack Aaronson

The Hidden Downside of a Great User Experience

User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Read More...

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E-Commerce Moneyball: Chasing the Market Leader
Analytics

E-Commerce Moneyball: Chasing the Market Leader

12y Bryan Eisenberg

E-Commerce Moneyball: Chasing the Market Leader

How an underdog became the market leader in the online marketing space. Read More...

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Is Your Traffic Mix Efficient?
Analytics

Is Your Traffic Mix Efficient?

12y Bryan Eisenberg

Is Your Traffic Mix Efficient?

Optimizing how you generate traffic and convert potential buyers. Read More...

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Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Analytics

Booking.com Adds Urgency to Purchases With Real-Time Shopping Data

12y Jack Aaronson

Booking.com Adds Urgency to Purchases With Real-Ti...

Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process. Read ...

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Distracting Users From Buying
Analytics

Distracting Users From Buying

12y Jack Aaronson

Distracting Users From Buying

By combining the e-commerce experience with the brand experience are you just distracting your consumers? Read More...

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Designing Effective Pricing Tables
Analytics

Designing Effective Pricing Tables

12y Bryan Eisenberg

Designing Effective Pricing Tables

Get your customers to understand the relative value of both price and value and you'll convert more visitors. Read More...

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You Can't Cure Stupid: When It's OK to Lose Customers
Analytics

You Can't Cure Stupid: When It's OK to Lose Customers

12y Jack Aaronson

You Can't Cure Stupid: When It's OK to Lose Custom...

Asking what current customers you want to let go is just as crucial to your bottom line as what customers you want to attract. Read More...

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Oh Goody, It's Free
Analytics

Oh Goody, It's Free

12y Bryan Eisenberg

Oh Goody, It's Free

Remember that free has a price - it's not a substitute for creating value in your product or service. Read More...

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Nielsen Tool Aims to Bridge TV-Digital Divide
Analytics

Nielsen Tool Aims to Bridge TV-Digital Divide

12y Douglas Quenqua

Nielsen Tool Aims to Bridge TV-Digital Divide

New cross-platform campaign ratings system was developed with WPP. Read More...

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Customer Service and 4 Year Olds
Analytics

Customer Service and 4 Year Olds

12y Jack Aaronson

Customer Service and 4 Year Olds

How a toddler taught me to handle customers contacting my clients' customer service center. Read More...

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Facebook Stops Tracking Daily Likes and Comments
Analytics

Facebook Stops Tracking Daily Likes and Comments

12y Kate Kaye

Facebook Stops Tracking Daily Likes and Comments

The latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...

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Measuring Facebook: The Problem With Metric Changes
Analytics

Measuring Facebook: The Problem With Metric Changes

12y Kate Kaye

Measuring Facebook: The Problem With Metric Change...

Marketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...

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Effective Selling From Your Non-E-Commerce Product Page
Analytics

Effective Selling From Your Non-E-Commerce Product Page

12y Bryan Eisenberg

Effective Selling From Your Non-E-Commerce Product...

The five things you should be testing on your product videos. Read More...

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