While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email.
There's a big difference between selling and helping customers buy what you sell. Do you know what it is?
As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making.
There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?
High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them.
Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.
Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line.