This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list.
Verifying Business Value
What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?
When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place?
Integrating your data can help you make it even more valuable. What is the best way to integrate?
At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline.
In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability.
What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer.
A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy.
Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients.