Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients.
Verifying Business Value
There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.
Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative, and interesting to your audience.
Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way down the line.
A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry?
The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment.
Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business.
While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions.
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition.
A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them.