The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment.
Verifying Business Value
Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business.
While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions.
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition.
A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them.
The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution.
The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business.
The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test. You will do your best work in collaboration with a proper subject matter expert.
Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst.
Analysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy.