How Do You Measure Transmedia?
Analytics

How Do You Measure Transmedia?

11y Jim Sterne

How Do You Measure Transmedia?

Whoever has the definition wins a prize. Read More

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Big Data or Big Insights?
Analytics

Big Data or Big Insights?

11y Neil Mason

Big Data or Big Insights?

It's time to understand how the various data are going to help support your various marketing objectives. Read More...

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Mitch Joel Says Reboot, a Book Review
Analytics

Mitch Joel Says Reboot, a Book Review

11y Jim Sterne

Mitch Joel Says Reboot, a Book Review

Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...

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Prediction: Was I Right?
Analytics

Prediction: Was I Right?

11y Neil Mason

Prediction: Was I Right?

Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertaint...

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$3.25 Million to Assess Audience Engagement
Analytics

$3.25 Million to Assess Audience Engagement

11y Jim Sterne

$3.25 Million to Assess Audience Engagement

How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...

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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
Analytics

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

11y Jim Sterne

Dissuasion Marketing: OMG, RH.com, What Were You T...

How Restoration Hardware is killing trees...and its customer service at the same time. Read More...

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Profitable Newspaper: Hold the Presses!
Analytics

Profitable Newspaper: Hold the Presses!

11y Jim Sterne

Profitable Newspaper: Hold the Presses!

How did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...

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Are the Analysts Getting Closer to the C-Suite?
Analytics

Are the Analysts Getting Closer to the C-Suite?

11y Neil Mason

Are the Analysts Getting Closer to the C-Suite?

The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...

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All Models Are Wrong
Analytics

All Models Are Wrong

11y Jim Sterne

All Models Are Wrong

We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...

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Analytics Is Like Driving
Analytics

Analytics Is Like Driving

11y Jim Sterne

Analytics Is Like Driving

When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Read Mor...

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Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Analytics

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

11y Neil Mason

Are You Living in a World of 'Ones'? How Do You Ge...

Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...

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That's Oddly Homologous
Analytics

That's Oddly Homologous

11y Jim Sterne

That's Oddly Homologous

When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...

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Building Models on Quicksand
Analytics

Building Models on Quicksand

11y Jim Sterne

Building Models on Quicksand

How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...

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How Valuable Is Your Content?
Analytics

How Valuable Is Your Content?

11y Neil Mason

How Valuable Is Your Content?

As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...

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Brandwatch Tool Tracks Oscar Frontrunners
Analytics

Brandwatch Tool Tracks Oscar Frontrunners

11y Lisa Lacy

Brandwatch Tool Tracks Oscar Frontrunners

The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...

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The Creative Mastermind and the Analytical Subordinate
Analytics

The Creative Mastermind and the Analytical Subordinate

11y Jim Sterne

The Creative Mastermind and the Analytical Subordi...

How the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...

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Solving the Analytical Problem of Marketing Attribution
Analytics

Solving the Analytical Problem of Marketing Attribution

11y Neil Mason

Solving the Analytical Problem of Marketing Attrib...

Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...

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When Privacy and Business Collide
Analytics

When Privacy and Business Collide

11y Jim Sterne

When Privacy and Business Collide

The time has come where we have to define intellectual private property. Read More...

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Digital Metrics 2013 Quick Start Guide
Analytics

Digital Metrics 2013 Quick Start Guide

11y Jim Sterne

Digital Metrics 2013 Quick Start Guide

Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Read More...

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Web Analytics Is Dead, Long Live Digital Intelligence
Analytics

Web Analytics Is Dead, Long Live Digital Intelligence

11y Neil Mason

Web Analytics Is Dead, Long Live Digital Intellige...

As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex. Read More...

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Where's My Freakin' Data You B@stards?
Analytics

Where's My Freakin' Data You B@stards?

11y Jim Sterne

Where's My Freakin' Data You B@stards?

What is the value of my data? Read More

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Making Analysts Even More Indispensable
Analytics

Making Analysts Even More Indispensable

11y Jim Sterne

Making Analysts Even More Indispensable

If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better......

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Pinfluencer Contest Assists Wayfair in Tracking Success
Analytics

Pinfluencer Contest Assists Wayfair in Tracking Success

11y Mary Lisbeth D'Amico

Pinfluencer Contest Assists Wayfair in Tracking Su...

The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participant...

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My Prediction: Prediction Is Going to Be Hot in 2013
Analytics

My Prediction: Prediction Is Going to Be Hot in 2013

11y Neil Mason

My Prediction: Prediction Is Going to Be Hot in 20...

Don't do predictive; use predictive to solve particular problems. Read More...

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It's Not an Exact Science
Analytics

It's Not an Exact Science

11y Jim Sterne

It's Not an Exact Science

Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Read More...

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Cross-Industry Standard Process for Data Mining
Analytics

Cross-Industry Standard Process for Data Mining

11y Jim Sterne

Cross-Industry Standard Process for Data Mining

Do you really know what your business process is? Read More...

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Let There Be Light
Analytics

Let There Be Light

11y Jim Sterne

Let There Be Light

In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Read More...

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