The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business.
Verifying Business Value
The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test. You will do your best work in collaboration with a proper subject matter expert.
Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst.
Analysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy.
In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up.
An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality.
In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you.
Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.
Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until that data is dangerous?
While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, uncertainty, and doubt.