We're Done Experimenting With Experimentation
Analytics

We're Done Experimenting With Experimentation

12y Jim Sterne

We're Done Experimenting With Experimentation

Three new analytics tools that are well worth your attention as they focus on the management of analysts. Read More...

View article
What Every Marketer Needs to Know About Hadoop
Analytics

What Every Marketer Needs to Know About Hadoop

12y Jim Sterne

What Every Marketer Needs to Know About Hadoop

With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Read More...

View article
Connect the Dots: Goals to Metrics to Compensation
Analytics

Connect the Dots: Goals to Metrics to Compensation

12y Jim Sterne

Connect the Dots: Goals to Metrics to Compensation

Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Read M...

View article
Get the latest analysis and reports delivered to your inbox daily
When Data Becomes a Verb
Analytics

When Data Becomes a Verb

12y Jim Sterne

When Data Becomes a Verb

What word describes a more interactive relationship with data? Read More...

View article
Consilience - The Intrinsic Value of Big Data
Analytics

Consilience - The Intrinsic Value of Big Data

12y Jim Sterne

Consilience - The Intrinsic Value of Big Data

Big data has arrived due to volume, variety, and velocity. Get used to it. Read More...

View article
It's a Question of Questions
Analytics

It's a Question of Questions

12y Jim Sterne

It's a Question of Questions

A look at the tools and systems that can help you ask the big questions. Read More...

View article
The New Funnel
Analytics

The New Funnel

12y Jim Sterne

The New Funnel

The more data you have, the more confident you become in your correlations and conclusions. Read More...

View article
Social View-Through
Analytics

Social View-Through

12y Jim Sterne

Social View-Through

What would you call the social media equivalent of a view-through? Read More...

View article
No More Actionable Analytics, Please!
Analytics

No More Actionable Analytics, Please!

12y Jim Sterne

No More Actionable Analytics, Please!

We might as well call it objectionable, injurious, or larcenous analytics. Read More...

View article
Today's 5 Top Analytical Problems
Analytics

Today's 5 Top Analytical Problems

12y Jim Sterne

Today's 5 Top Analytical Problems

Generating quality hypotheses, managing privacy, and understanding visitor intent. Read More...

View article
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Analytics

Predictive Analytics Isn't Bad, Bad Marketing Is Bad

12y Jim Sterne

Predictive Analytics Isn't Bad, Bad Marketing Is B...

The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Read More...

View article
Web Analytics Is a Function, Not a Career
Analytics

Web Analytics Is a Function, Not a Career

12y Jim Sterne

Web Analytics Is a Function, Not a Career

It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Read More...

View article
Analytics Problems Won't Die
Analytics

Analytics Problems Won't Die

12y Jim Sterne

Analytics Problems Won't Die

Which analytics issues still walk among us seven years later? Read More...

View article
Delivering a Consistent Customer Experience
Analytics

Delivering a Consistent Customer Experience

12y Jim Sterne

Delivering a Consistent Customer Experience

The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Read More...

View article
3 Steps for Converting Data to Action
Analytics

3 Steps for Converting Data to Action

12y John Lovett

3 Steps for Converting Data to Action

Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable. Read More...

View article
The Big Data Dilemma
Analytics

The Big Data Dilemma

12y John Lovett

The Big Data Dilemma

Collecting and storing all your digital data is a luxury that most businesses today do not have. How do you sort through the need to know and nice to ...

View article
Recommendation Calculation
Analytics

Recommendation Calculation

12y Jim Sterne

Recommendation Calculation

How can you get the most out of your Net Promoter Score? Read More...

View article
How Curiosity Works and Why You Should Care
Analytics

How Curiosity Works and Why You Should Care

12y Jim Sterne

How Curiosity Works and Why You Should Care

If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute ...

View article
You're Using the Wrong Social Media Metrics!
Analytics

You're Using the Wrong Social Media Metrics!

12y John Lovett

You're Using the Wrong Social Media Metrics!

It's time to create outcome and business value to take your social analytics game to the next level. Read More...

View article
Don't Believe Everything You Think
Analytics

Don't Believe Everything You Think

12y Jim Sterne

Don't Believe Everything You Think

Twelve ways your mind is working against you when measuring business outcomes. Read More...

View article
The Horse's Mouth
Analytics

The Horse's Mouth

12y Jim Sterne

The Horse's Mouth

You cannot deduce what consumers do online purely by the numbers. You need to actually get face to face with them. Read More...

View article
Asking Better Questions
Analytics

Asking Better Questions

12y Jim Sterne

Asking Better Questions

Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility. Read More...

View article
A Tale of Two Marketing Attempts
Analytics

A Tale of Two Marketing Attempts

12y John Lovett

A Tale of Two Marketing Attempts

Two hotels show how you can gain or lose customers with personalized messages. Read More...

View article
Trick Questions
Analytics

Trick Questions

12y Jim Sterne

Trick Questions

Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Read More...

View article
Chief Analytical Officer
Analytics

Chief Analytical Officer

13y Jim Sterne

Chief Analytical Officer

The person with a clear understanding of where your data comes from and how that data can be used to improve the business, will be the one to rise to ...

View article
Playing Politics With Analytics
Analytics

Playing Politics With Analytics

13y Jim Sterne

Playing Politics With Analytics

How can you create a data-driven ethos in an established company? Read More...

View article
Measuring Marketing Failures
Analytics

Measuring Marketing Failures

13y Jim Sterne

Measuring Marketing Failures

When a project fails, a campaign flops, or an investment brings in no monetary return, it's time to shine a bright light on it rather than sweep it un...

View article