Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.
Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China.
Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia.