Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...
View articleBig data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...
View articleInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...
View articleMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleDeciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...
View articleIn China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleThe season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleHere's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleDigital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...
View articleThere is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleUsing proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
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