3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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The Ultimate Marketing Plan: Revisited
Asia

The Ultimate Marketing Plan: Revisited

9y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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Service Before Product When it Comes to User Micro-Moments
Asia

Service Before Product When it Comes to User Micro-Moments

9y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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Getting the Most Out of Your Agency
Asia

Getting the Most Out of Your Agency

9y Nick Annetts

Getting the Most Out of Your Agency

It's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the rel...

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Online Shopping Holidays: A Boom for Retailers
Asia

Online Shopping Holidays: A Boom for Retailers

9y JB Brokaw

Online Shopping Holidays: A Boom for Retailers

The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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VIDEO: How AIA Is Innovating From the Outside In
Asia

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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Minimizing Errors With the HREF Language Element
Asia

Minimizing Errors With the HREF Language Element

9y Motoko Hunt

Minimizing Errors With the HREF Language Element

Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Mythbusting China's E-Commerce Sector
Asia

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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7 SEO Tools to Improve Content Marketing
Asia

7 SEO Tools to Improve Content Marketing

9y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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Cross-Device Data Analytics for Chinese Websites
Analytics

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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Marketing and Innovation: Made for Each Other
Agency Spotlight

Marketing and Innovation: Made for Each Other

9y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. Read More...

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How to Make Data Sexy and Why Our Future Depends on It
Analytics

How to Make Data Sexy and Why Our Future Depends on It

9y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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Translation APIs for Online Businesses in Asia
Asia

Translation APIs for Online Businesses in Asia

9y Christian Arno

Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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Eyes Wide Open on Viewability
Asia

Eyes Wide Open on Viewability

9y Jonathan Mackenzie

Eyes Wide Open on Viewability

Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical
Asia

Social Media Merchandising: Bridging the Gap Between the Virtual and the Ph...

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

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David Jones Mixes Fashion With Music in a 100% Digital Push
Asia

David Jones Mixes Fashion With Music in a 100% Digital Push

9y Sophie Loras

David Jones Mixes Fashion With Music in a 100% Dig...

Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...

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Tweets of the Week: Sharks Take Over Twitter
Asia

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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The Practical Guide to Programmatic Planning in China: Part 2
Asia

The Practical Guide to Programmatic Planning in China: Part 2

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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