This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleThree clever social media campaigns in China work hard on earned media to help them go viral. Read More...
View articleWill programmatic ads be the real champion of the upcoming Super Bowl? Read More...
View articleHere's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...
View articleIs agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleA credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleWe’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...
View articleHere are three brands running innovative and inspirational holiday campaigns this year. Read More...
View articleChristmas isn't just a time for good cheer, it's also a time for terrible advertising. From the overly sentimental and corny to the irritating and unc...
View articleVine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...
View articleWhich retailers are offering an alternative and unique shopping experience this holiday season? We've found four examples of retailers who are spreadi...
View articleNovember: the month that marks the onslaught of holiday season ads. Some are humorous, some are examples of great brand storytelling, and others simpl...
View articleDon't worry if you don't actually own a pair of Louboutins or if the last time you walked into Liberty was because you were lost, it doesn't matter. R...
View articleEven the largest, most influential brands with expert social media teams still make catastrophic mistakes when executing social media campaigns. The r...
View articleVirgin Media has joined an ever-growing list of brands in tapping into feminist ideas to advertise products. Read More...
View articlePaddy Power has appointed Amsterdam-based WE ARE Pi as its new “brand mischief” agency in a partnership that will continue its controversial advertisi...
View articleMcDonald’s has created a new app-feature themed on children’s author Roald Dahl, as part of the fast food giant’s latest Happy Meal promotion. Read Mo...
View articleKellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard, a virtual reality mount fo...
View articleGANT has revealed a different side to its usually coastal brand identity with a global campaign diving into its Ivy League roots and revisiting its hi...
View articleWe love M&C Saatchi's first campaign for Blue Cross animal charity, which is guaranteed to tug on the heartstrings of any dog lover. Centred aroun...
View articleThe who, what and why of our ad of the week. This week, we love Serena Williams' role in Beats by Dre's latest campaign. Read More...
View articleDiet Coke has offered Twitter followers a chance to see their name in the bright lights of Times Square by publicising their tweets over the iconic la...
View articleDomino’s has renewed its infamous sponsorship deal with ITV’s X Factor for a third year running, and what better way to celebrate than inviting viewer...
View articleThis weekend, Gary Lineker launched a custom Twitter emoji to mark the Premier League transfer deadline day. How did people react? Not so kindly... Re...
View articleOrangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood. Read More...
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