US craft giant JOANN ushers in a new era with AI-powered copywriting

Digital Marketing US craft giant JOANN ushers in a new era with AI-powered copywriting

4y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate

Digital Marketing The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate

4y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Case study: How Omron used Bynder to improve leads by nearly 40%

Digital Transformation Case study: How Omron used Bynder to improve leads by nearly 40%

4y Jacqueline Dooley

Case study: How Omron used Bynder to improve leads...

Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions

Travel & Hospitality Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions

4y Jacqueline Dooley

Case study: How conversational AI tech Interaction...

Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...

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FocusVision updates Decipher platform to automatically create surveys from Word docs

Marketing Technology FocusVision updates Decipher platform to automatically create surveys from Word docs

4y Jacqueline Dooley

FocusVision updates Decipher platform to automatic...

FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...

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Case study: How Goodwill uses AdTheorent to drive visits to stores

Digital Transformation Case study: How Goodwill uses AdTheorent to drive visits to stores

4y Jacqueline Dooley

Case study: How Goodwill uses AdTheorent to drive ...

Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...

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Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

Digital Transformation Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

4y Jacqueline Dooley

Case study: Cheetos + Genies Media Network celebri...

Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...

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Case study: Why T-Mobile chooses Medallia for top-notch CX

Digital Transformation Case study: Why T-Mobile chooses Medallia for top-notch CX

4y Jacqueline Dooley

Case study: Why T-Mobile chooses Medallia for top-...

In this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...

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Case study: How CenturyLink used Qualtrics XM to reduce customer churn

Digital Transformation Case study: How CenturyLink used Qualtrics XM to reduce customer churn

4y Jacqueline Dooley

Case study: How CenturyLink used Qualtrics XM to r...

Case study into how the Qualtrics Experience Management Platform helped communications company CenturyLink improve customer experience and reduce chur...

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How S’well uses Curalate to drive sales with AI + user-generated content

Digital Transformation How S’well uses Curalate to drive sales with AI + user-generated content

4y Jacqueline Dooley

How S’well uses Curalate to drive sales with AI + ...

S’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...

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How Lonely Planet used email to help launch its new homepage

How Lonely Planet used email to help launch its new homepage

6y Seb Neylan

How Lonely Planet used email to help launch its ne...

Earlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Case study: How MasterCard is disrupting the disruptors

Case study: How MasterCard is disrupting the disruptors

8y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Case study: How comics and credit cards connect

Case study: How comics and credit cards connect

8y Lucinda Beeman

Case study: How comics and credit cards connect

A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots. Read More...

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Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

9y Jeanne Jennings

Launching a New Email Product to Your Existing Lis...

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...

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Cannes mobile winner case study: Nivea

Cannes mobile winner case study: Nivea

10y Leighann Morris

Cannes mobile winner case study: Nivea

Nivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well. Read More...

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#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

10y Greg Jarboe

#CLZNY: B2B Case Study on Tensions and Reality of ...

A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...

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Charity:water Turns to Outbrain to Spread the Word [Case Study]

Charity:water Turns to Outbrain to Spread the Word [Case Study]

10y Mary Lisbeth D'Amico

Charity:water Turns to Outbrain to Spread the Word...

Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

11y Adaline Lau

DBS Bank Uses Group Buy and Facebook to Acquire Af...

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...

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Case Study: Subject Line Retest Generates a 19% Lift in Conversions

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

11y Jeanne Jennings

Case Study: Subject Line Retest Generates a 19% Li...

The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...

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Case Study: Jebsen Group Makes Social Media a Priority

Case Study: Jebsen Group Makes Social Media a Priority

11y Adaline Lau

Case Study: Jebsen Group Makes Social Media a Prio...

Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...

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Case Study: 30 Percent Increase in Email List Growth

Case Study: 30 Percent Increase in Email List Growth

11y Jeanne Jennings

Case Study: 30 Percent Increase in Email List Grow...

Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign

Case Study: Pepsi China Leverages Web Video for CNY Campaign

11y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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Case Study: Triple Your ROI With Smart List Management

Case Study: Triple Your ROI With Smart List Management

11y Jeanne Jennings

Case Study: Triple Your ROI With Smart List Manage...

By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...

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Case Study: Subject Line Testing, but Which One Won?

Case Study: Subject Line Testing, but Which One Won?

11y Jeanne Jennings

Case Study: Subject Line Testing, but Which One Wo...

Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...

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