4 steps to getting ahead of the marketing personalization curve
Content

4 steps to getting ahead of the marketing personalization curve

7y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

7y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

7y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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How B2B content marketing grew in 2016
Content

How B2B content marketing grew in 2016

7y Tereza Litsa

How B2B content marketing grew in 2016

From the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...

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7 timeless reasons why (and how) content goes viral
Content

7 timeless reasons why (and how) content goes viral

7y Jonathan Allen

7 timeless reasons why (and how) content goes vira...

So what makes content go viral? And what makes people participate in these phenomena? Read More...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Eight most important content marketing trends in 2017
Content

Eight most important content marketing trends in 2017

7y Tereza Litsa

Eight most important content marketing trends in 2...

It's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...

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10 ways to market and monetize your digital book or whitepaper
Content

10 ways to market and monetize your digital book or whitepaper

7y Ann Smarty

10 ways to market and monetize your digital book o...

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for ma...

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10 useful tools for writing compelling content for SEO
Content

10 useful tools for writing compelling content for SEO

7y Guest Writer

10 useful tools for writing compelling content for...

Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...

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How to use buyer intent to write better copy
Content

How to use buyer intent to write better copy

7y Nikolay Stoyanov

How to use buyer intent to write better copy

Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantl...

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Three ways to crack the more vs. less marketing content conundrum
Content

Three ways to crack the more vs. less marketing content conundrum

7y Guest Writer

Three ways to crack the more vs. less marketing co...

Running, in some ways, is a lot like content marketing. Why? With running, some articles say a walk would be healthier, while others extol the virtues...

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How to create content for every platform
Content

How to create content for every platform

7y Guest Writer

How to create content for every platform

Content is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...

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Google acquires FameBit to cash in on YouTube branded content
Content

Google acquires FameBit to cash in on YouTube branded content

7y Al Roberts

Google acquires FameBit to cash in on YouTube bran...

Yesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...

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Social discovery app Stack receives £1m investment
Content

Social discovery app Stack receives £1m investment

7y Graham Charlton

Social discovery app Stack receives £1m investment

Social content discovery app Stack has this week received a £1m investment from Blenheim Chalcot.  We’ve been asking Oliver Cooper, co-founder a...

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How to plan and create evergreen content
Content

How to plan and create evergreen content

8y Graham Charlton

How to plan and create evergreen content

Evergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...

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10 best tools for generating super-hot leads
Content

10 best tools for generating super-hot leads

8y Ann Smarty

10 best tools for generating super-hot leads

What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are gre...

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Nine content marketing mistakes to avoid and how to fix them
Content

Nine content marketing mistakes to avoid and how to fix them

8y Tereza Litsa

Nine content marketing mistakes to avoid and how t...

How do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...

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15 writing tips to rank higher on social and search results
Content

15 writing tips to rank higher on social and search results

8y Tereza Litsa

15 writing tips to rank higher on social and searc...

Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...

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The three Vs of contact data: verify and validate for value
Acquisition

The three Vs of contact data: verify and validate for value

8y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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13 time-saving Excel shortcuts & tips for marketers
Content

13 time-saving Excel shortcuts & tips for marketers

8y Luke Richards

13 time-saving Excel shortcuts & tips for mark...

Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic s...

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12 tips for content marketing from an SEO perspective
Content

12 tips for content marketing from an SEO perspective

8y Rebecca Sentance

12 tips for content marketing from an SEO perspect...

The 10 types of content and experience platforms: Which are best for your business? How can you create content marketing which works for search, righ...

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Instagram: best practice content examples from global brands
Acquisition

Instagram: best practice content examples from global brands

8y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

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How National Geographic uses visual storytelling to stand out in social media
Content

How National Geographic uses visual storytelling to stand out in social med...

8y Tereza Litsa

How National Geographic uses visual storytelling t...

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...

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Five tips to maximise content ROI for every industry
Content

Five tips to maximise content ROI for every industry

8y Tereza Litsa

Five tips to maximise content ROI for every indust...

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no on...

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How strategic is your content strategy? Test yourself with five key principles
Content

How strategic is your content strategy? Test yourself with five key princip...

8y Hannah Thorpe

How strategic is your content strategy? Test yours...

19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are...

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How emotional connection increases customer satisfaction
Content

How emotional connection increases customer satisfaction

8y Tereza Litsa

How emotional connection increases customer satisf...

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...

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32 things you can do right now to market your website for free
Content

32 things you can do right now to market your website for free

8y Christopher Ratcliff

32 things you can do right now to market your webs...

Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please...

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