close

Strategy

Innovation

Insights

Stats & Tools

    Jack of all trades: Why and how CMOs must master data to succeed in 2021

    Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

    3y Martyn Etherington

    Jack of all trades: Why and how CMOs must master d...

    Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

    View article
    The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

    Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

    3y Jacqueline Dooley

    The problem of data collection: One in 10 consumer...

    Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

    View article
    Three reasons why enterprise CDP adoption lags

    Marketing Technology Three reasons why enterprise CDP adoption lags

    3y Adrian Nash

    Three reasons why enterprise CDP adoption lags

    In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

    View article
    Get the latest analysis and reports delivered to your inbox daily
    You’ve collected customer data, now what?

    Data You’ve collected customer data, now what?

    3y Radhakrishnan Rajagopalan

    You’ve collected customer data, now what?

    Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

    View article
    The 3 most destructive mistakes marketers make with intent data

    Data The 3 most destructive mistakes marketers make with intent data

    3y Kirsten Markson

    The 3 most destructive mistakes marketers make wit...

    Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

    View article
    Marketing can legitimately be the standard bearer for digital ethics - here’s how

    Ethical marketing Marketing can legitimately be the standard bearer for digital ethics - here’s how

    3y Kevin Mar-Molinero

    Marketing can legitimately be the standard bearer ...

    Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

    View article
    Fool’s gold – Leaving behind “match rate” as a success metric for identity

    Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

    3y Gerry Bavaro

    Fool’s gold – Leaving behind “match rate” as a suc...

    Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

    View article
    Brands need to use the pandemic to clean up their data

    Digital Marketing Brands need to use the pandemic to clean up their data

    3y JoAnne Monfradi Dunn

    Brands need to use the pandemic to clean up their ...

    Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

    View article
    Tech Talk with Pi Datametrics: Controlling your content performance with the right data

    Content & Experience Tech Talk with Pi Datametrics: Controlling your content performance with the right data

    3y Team ClickZ

    Tech Talk with Pi Datametrics: Controlling your co...

    Insights from data are only precious if they are actionable and value-led. Read More...

    View article
    Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

    Tech Talks Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

    3y Michael McManus

    Tech Talk with BlueConic: How the world's leading ...

    First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

    View article
    1 2