How the NBA engages China's 200M millennials with mobile video

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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What can Medium's Creative Exchange bring to native advertising?

What can Medium's Creative Exchange bring to native advertising?

8y Rebecca Sentance

What can Medium's Creative Exchange bring to nativ...

Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated...

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Nine SEO techniques that take less than 15 minutes

Nine SEO techniques that take less than 15 minutes

8y Christopher Ratcliff

Nine SEO techniques that take less than 15 minutes

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...

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The emotions that make content go viral

The emotions that make content go viral

8y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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Are content thieves harming your search rankings?

Are content thieves harming your search rankings?

8y Graham Charlton

Are content thieves harming your search rankings?

Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...

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A handy guide to optimising content marketing for mobile

A handy guide to optimising content marketing for mobile

8y Gerald Murphy

A handy guide to optimising content marketing for ...

A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how...

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Should publishers and content marketers be playing the platform game?

Should publishers and content marketers be playing the platform game?

8y Rebecca Sentance

Should publishers and content marketers be playing...

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...

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Meeker report: what you should know about the rise of visual content

Meeker report: what you should know about the rise of visual content

8y Tereza Litsa

Meeker report: what you should know about the rise...

Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual conte...

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The science behind shareable content

The science behind shareable content

8y Rebecca Sentance

The science behind shareable content

In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes conten...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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How controversial content pays off for Paddy Power

How controversial content pays off for Paddy Power

8y Rebecca Sentance

How controversial content pays off for Paddy Power

Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...

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How Brompton Bicycle uses social media to spread the word about its brand

How Brompton Bicycle uses social media to spread the word about its brand

8y Rebecca Sentance

How Brompton Bicycle uses social media to spread t...

Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...

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How Coach and Moleskine use WeChat for ecommerce

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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Filling in the data gaps: How content can be used as a tool for targeting audiences

Filling in the data gaps: How content can be used as a tool for targeting audiences

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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BBC Food website closure: what have we lost and who stands to benefit?

BBC Food website closure: what have we lost and who stands to benefit?

8y Graham Charlton

BBC Food website closure: what have we lost and wh...

Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many ta...

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Interview: ‘Content is not a conceit or a vanity project – it makes people money’

Interview: ‘Content is not a conceit or a vanity project – it makes people money’

8y Leonie Mercedes

Interview: ‘Content is not a conceit or a vanity p...

Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...

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What is appropriate (and inappropriate) content for LinkedIn?

What is appropriate (and inappropriate) content for LinkedIn?

8y Sophie Loras

What is appropriate (and inappropriate) content fo...

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...

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Six email marketing optimization tips from #ClickZChat

Six email marketing optimization tips from #ClickZChat

8y Matt Owen

Six email marketing optimization tips from #ClickZ...

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...

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12 reasons for brands to use GIFs in content marketing

12 reasons for brands to use GIFs in content marketing

8y Tereza Litsa

12 reasons for brands to use GIFs in content marke...

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...

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Eight ways content marketing and SEO can work together

Eight ways content marketing and SEO can work together

8y Graham Charlton

Eight ways content marketing and SEO can work toge...

Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...

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10 tips for marketing success on LinkedIn

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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How to achieve face-melting content marketing ROI

How to achieve face-melting content marketing ROI

8y Chuck Price

How to achieve face-melting content marketing ROI

Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve...

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Three low cost strategies to enhance your Mother's Day marketing

Three low cost strategies to enhance your Mother's Day marketing

8y Tessa Wegert

Three low cost strategies to enhance your Mother's...

Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...

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A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat

A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat

8y Matt Owen

A plethora of Instagram marketing tools, case stud...

We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...

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New research reveals enterprise content marketing trends in 2016

New research reveals enterprise content marketing trends in 2016

8y Chris Lake

New research reveals enterprise content marketing ...

Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d ...

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The changing role of the CMO: from brand builder to business disruptor

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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How do businesses stand out on Ello's ad-free network?

How do businesses stand out on Ello's ad-free network?

8y Rebecca Sentance

How do businesses stand out on Ello's ad-free netw...

The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...

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