Four steps to ABM fueled targeting for B2B marketers

Data-Driven Marketing Four steps to ABM fueled targeting for B2B marketers

11m Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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Embracing digital excellence to create customer-driven experiences that exceed expectations

Data-Driven Marketing Embracing digital excellence to create customer-driven experiences that exceed expectations

11m John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

11m Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

11m Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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Five ways data is transforming the brand-agency relationship

Campaigns Five ways data is transforming the brand-agency relationship

11m Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Five data driven hacks to develop an effective ecommerce strategy

Data-Driven Marketing Five data driven hacks to develop an effective ecommerce strategy

12m Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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Real-time customer engagement and omnichannel personalization deliver a superior CX

Data-Driven Marketing Real-time customer engagement and omnichannel personalization deliver a superior CX

12m John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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AI applications for digital out of home advertising

AI & Automation AI applications for digital out of home advertising

12m Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

12m Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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When it comes to customer data, they should always willingly opt-in

Data-Driven Marketing When it comes to customer data, they should always willingly opt-in

12m Or Lenchner

When it comes to customer data, they should always...

Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...

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Marketer's guide to data-driven marketing attribution

Data & Analytics Marketer's guide to data-driven marketing attribution

12m James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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The pros and cons of different attention metrics

Data & Analytics The pros and cons of different attention metrics

1y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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The world is changing - the way for brands to reach customers now is through data

Data-Driven Marketing The world is changing - the way for brands to reach customers now is through data

1y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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Mid-year checkpoint: Three data-dependent marketing strategies

Data-Driven Marketing Mid-year checkpoint: Three data-dependent marketing strategies

1y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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Using the right data to understand consumer behavior

Data-Driven Marketing Using the right data to understand consumer behavior

1y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Rise of TV viewership and ACR leads to new data challenges abound

Data-Driven Marketing Rise of TV viewership and ACR leads to new data challenges abound

1y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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Why brands need to take a strategic approach to personalization

AI & Automation Why brands need to take a strategic approach to personalization

1y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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The siloed approach to marketing is on its last legs

Data-Driven Marketing The siloed approach to marketing is on its last legs

1y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

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Cost of common digital CX frustrations, and how to prevent them

Data-Driven Marketing Cost of common digital CX frustrations, and how to prevent them

1y Shane Phair

Cost of common digital CX frustrations, and how to...

Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

Data-Driven Marketing Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

1y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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Anticipating customer needs with data and AI

AI & Automation Anticipating customer needs with data and AI

1y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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How Adobe uses AI internally to drive growth

AI & Automation How Adobe uses AI internally to drive growth

1y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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Personalization is critical during times of rapid change

AI & Automation Personalization is critical during times of rapid change

1y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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The story of AI-enabled DAM: From point solution to enterprise enabler

AI & Automation The story of AI-enabled DAM: From point solution to enterprise enabler

1y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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AI-driven personalization yields impressive retail ROI

AI & Automation AI-driven personalization yields impressive retail ROI

1y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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CCPA and customer outreach: What marketing experts need to know

Data-Driven Marketing CCPA and customer outreach: What marketing experts need to know

1y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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athenahealth operationalizes customer feedback to drive clinical and financial results

AI & Automation athenahealth operationalizes customer feedback to drive clinical and financial results

1y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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