ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
View articleIncreasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleJohn Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...
View articleDan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...
View articleWhile a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleTransparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleMax Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...
View articleMeka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...
View articleOracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...
View articleRoss Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...
View articleDan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...
View articleKameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...
View articleRoss Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...
View articleShane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...
View articleThe global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...
View articleDeloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...
View articleAccording to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...
View articleDrew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...
View articleCloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...
View articleRetail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View articleWith CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...
View articleAthenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...
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