Advertising with a made-for-mobile mindset

Digital Advertising Advertising with a made-for-mobile mindset

11m Karina Klimenko

Advertising with a made-for-mobile mindset

MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...

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How ecommerce brands can optimize advertising in a recession

Digital Advertising How ecommerce brands can optimize advertising in a recession

11m Jason Roussos

How ecommerce brands can optimize advertising in a...

To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribut...

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How publishers can adapt in times of COVID-19

Digital Advertising How publishers can adapt in times of COVID-19

11m Shrikant R Kale

How publishers can adapt in times of COVID-19

Shrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read More...

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How consumers’ attitudes to advertising changed since COVID-19

Digital Advertising How consumers’ attitudes to advertising changed since COVID-19

11m Tereza Litsa

How consumers’ attitudes to advertising changed si...

How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. Read...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19

Digital Advertising The times, they are e-changin': How re-engagement has become more valuable during COVID-19

11m Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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How to increase market share in the uncertain times of COVID-19

Digital Advertising How to increase market share in the uncertain times of COVID-19

11m Lana Busignani

How to increase market share in the uncertain time...

Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on stra...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

11m Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

Digital Advertising Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

11m Jacqueline Dooley

Cardlytics combines ad tech with fintech to create...

Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...

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How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

11m Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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The sky is not falling: You’ll be fine without cookies

Data-Driven Marketing The sky is not falling: You’ll be fine without cookies

12m Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

Case Study Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

1y Sergey Belov

Adv.Cake leverages anti-cookie-stuffing technology...

Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read More...

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The latest trends in education demand & student digital engagement

Digital Advertising The latest trends in education demand & student digital engagement

1y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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Ad blockers can’t kill marketers who follow these 4 tips

Digital Advertising Ad blockers can’t kill marketers who follow these 4 tips

1y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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Opportunities are coming as third-party cookies are phased out

Analyzing Customer Data Opportunities are coming as third-party cookies are phased out

1y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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Sweet solutions for a cookie-less world

Digital Advertising Sweet solutions for a cookie-less world

1y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

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Why agencies should consider investing in an intuitive DAM

Content Marketing Why agencies should consider investing in an intuitive DAM

1y Helen Aboagye

Why agencies should consider investing in an intui...

CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...

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Tapjoy offers new guide to offerwalls

Digital Advertising Tapjoy offers new guide to offerwalls

1y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

1y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Hitchhiker's guide to the end of the 3rd-party cookie as we know it

Digital Advertising Hitchhiker's guide to the end of the 3rd-party cookie as we know it

1y Matt Moore

Hitchhiker's guide to the end of the 3rd-party coo...

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...

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DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Digital Advertising DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

1y Ran Ben-Yair

DOOH vs. OOH: How the shift will impact messaging,...

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...

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Brands are struggling to score a Super Bowl touchdown

Digital Advertising Brands are struggling to score a Super Bowl touchdown

1y Jon Buss

Brands are struggling to score a Super Bowl touchd...

Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...

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Can publishers alliances be the future for digital advertising?

Data-Driven Marketing Can publishers alliances be the future for digital advertising?

1y Richard Foster

Can publishers alliances be the future for digital...

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...

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Three reasons why you need to evaluate new DSPs in 2020

Digital Advertising Three reasons why you need to evaluate new DSPs in 2020

1y Jon Schulz

Three reasons why you need to evaluate new DSPs in...

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...

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Why the digital ad industry needs to stop conflating ad verification with success

Digital Advertising Why the digital ad industry needs to stop conflating ad verification with success

1y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

1y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

1y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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4 branding lessons from most talked about 2020 Super Bowl ads

Digital Advertising 4 branding lessons from most talked about 2020 Super Bowl ads

1y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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