IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

Digital Advertising IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

1y Barry Levine
LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

1y Barry Levine
Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

1y Barry Levine
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Facebook’s Power5 tactics: How to advertise on Facebook in 2019

Digital Advertising Facebook’s Power5 tactics: How to advertise on Facebook in 2019

1y Brian Bowman
US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

1y Kimberly Collins
AdQuick offers cost-per-engagement pricing for OOH ads

Digital Advertising AdQuick offers cost-per-engagement pricing for OOH ads

1y Barry Levine
The growth of Amazon Advertising and how it’s linked to Prime Day 2019

Digital Advertising The growth of Amazon Advertising and how it’s linked to Prime Day 2019

1y Tereza Litsa
Nielsen launches its Podcast Listener research service

Digital Advertising Nielsen launches its Podcast Listener research service

1y Barry Levine
AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

1y Barry Levine
Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

1y Jacqueline Dooley
IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

1y Barry Levine
Google for Small Business: New launch to enable small business owners with more digital tools

Digital Advertising Google for Small Business: New launch to enable small business owners with more digital tools

1y Barry Levine
Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

1y Barry Levine
IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

1y Barry Levine
The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

1y Jonathan Brown
LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

1y Barry Levine
IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2y Barry Levine
LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

2y Barry Levine
What would a digital advertising disruptor look like?

Digital Advertising What would a digital advertising disruptor look like?

2y Mike Monroe
The rise of podcast advertising: 32% of Americans are tuning in

Digital Advertising The rise of podcast advertising: 32% of Americans are tuning in

2y Emily Alford
OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

Digital Advertising OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

2y Barry Levine
On D2C digital ad spend, Google and Facebook still beat Amazon

Digital Advertising On D2C digital ad spend, Google and Facebook still beat Amazon

2y Jacqueline Dooley
Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Advertising Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

2y Barry Levine
How AI can save and protect ad campaigns from consumer backlash

Digital Advertising How AI can save and protect ad campaigns from consumer backlash

2y Gary Ellis
How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

2y Matt Strietelmeier
How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

2y Mike Ncube
Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

2y Mike O'Brien
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