DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Digital Advertising DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

2y Ran Ben-Yair

DOOH vs. OOH: How the shift will impact messaging,...

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...

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Brands are struggling to score a Super Bowl touchdown

Digital Advertising Brands are struggling to score a Super Bowl touchdown

2y Jon Buss

Brands are struggling to score a Super Bowl touchd...

Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...

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Can publishers alliances be the future for digital advertising?

Data insights Can publishers alliances be the future for digital advertising?

2y Richard Foster

Can publishers alliances be the future for digital...

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...

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Three reasons why you need to evaluate new DSPs in 2020

Digital Advertising Three reasons why you need to evaluate new DSPs in 2020

2y Jon Schulz

Three reasons why you need to evaluate new DSPs in...

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...

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Why the digital ad industry needs to stop conflating ad verification with success

Digital Advertising Why the digital ad industry needs to stop conflating ad verification with success

2y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

2y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

2y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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4 branding lessons from most talked about 2020 Super Bowl ads

Digital Advertising 4 branding lessons from most talked about 2020 Super Bowl ads

2y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Buyers will drive ad tech consolidation in 2020

Digital Advertising Buyers will drive ad tech consolidation in 2020

2y Alex Bradbury

Buyers will drive ad tech consolidation in 2020

With data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...

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Transparency is about understanding fees, not eliminating them

Digital Advertising Transparency is about understanding fees, not eliminating them

2y Michael Zacharski

Transparency is about understanding fees, not elim...

EMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...

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How predictive advertising is changing the future of digital marketing

Digital Advertising How predictive advertising is changing the future of digital marketing

2y George Konidis

How predictive advertising is changing the future ...

Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...

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Performance marketing is key to brand success

Attribution Performance marketing is key to brand success

2y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

Data insights As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next

2y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Digital Advertising Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

2y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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IBM’s Watson now powers ad optimization with new Advertising Accelerator

AI & Automation IBM’s Watson now powers ad optimization with new Advertising Accelerator

2y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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Five insights about the future of programmatic advertising

Digital Advertising Five insights about the future of programmatic advertising

2y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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Cyber Monday 2019: New report offers expert recommendations for online advertisers

Data insights Cyber Monday 2019: New report offers expert recommendations for online advertisers

2y Luke Richards

Cyber Monday 2019: New report offers expert recomm...

A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...

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Winter is coming: Goodbye cookies, hello contextual

Data insights Winter is coming: Goodbye cookies, hello contextual

2y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Brave releases 1.0 of new privacy-focused browser and private ad network

AI & Automation Brave releases 1.0 of new privacy-focused browser and private ad network

2y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

Digital Advertising DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

2y Barry Levine

DoubleVerify adds publisher-side capability with a...

Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...

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At Panera, augmented reality is now on the menu with AR ad unit

AR & VR At Panera, augmented reality is now on the menu with AR ad unit

2y Barry Levine

At Panera, augmented reality is now on the menu wi...

Playing with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...

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New enforcements in adtech: Who might be left off the board?

Digital Advertising New enforcements in adtech: Who might be left off the board?

2y Ivan Guzenko

New enforcements in adtech: Who might be left off ...

From August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...

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Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

Digital Advertising Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

2y Barry Levine

Ad platform Kubient announces ‘first’ complete RTB...

Kubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...

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CTV ad platform Wurl launches cross-platform ad marketplace, AdPool

Digital Advertising CTV ad platform Wurl launches cross-platform ad marketplace, AdPool

2y Barry Levine

CTV ad platform Wurl launches cross-platform ad ma...

Wurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...

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AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

Digital Advertising AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

2y Barry Levine

AT&T relaunches AppNexus’ SSP as Monetize, now wit...

AT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

Digital Advertising IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

2y Barry Levine

IAB Tech Lab proposes vision of a post-cookie ‘use...

“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...

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LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

2y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

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