AdQuick offers cost-per-engagement pricing for OOH ads

Digital Advertising AdQuick offers cost-per-engagement pricing for OOH ads

2y Barry Levine

AdQuick offers cost-per-engagement pricing for OOH...

LA-based OOH ad platform AdQuick is offering the "first" regular performance-based OOH advertising with a CPE pricing that only charges when a viewer ...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019

Digital Advertising The growth of Amazon Advertising and how it’s linked to Prime Day 2019

2y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Nielsen launches its Podcast Listener research service

Digital Advertising Nielsen launches its Podcast Listener research service

2y Barry Levine

Nielsen launches its Podcast Listener research ser...

Announced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...

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AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

2y Barry Levine

AdLedger report: OTT has a problem with ad fraud

“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...

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Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

2y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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Google for Small Business: New launch to enable small business owners with more digital tools

Digital Advertising Google for Small Business: New launch to enable small business owners with more digital tools

2y Barry Levine

Google for Small Business: New launch to enable sm...

"80% of small businesses still aren’t making the most of digital tools that can help them reach more customers and work more efficiently," Google's Gl...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

2y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

2y Jonathan Brown

The seven segments of online advertising and promo...

A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2y Barry Levine

IAB offers a guide to simplify Advanced TV adverti...

The Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

2y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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What would a digital advertising disruptor look like?

Digital Advertising What would a digital advertising disruptor look like?

2y Mike Monroe

What would a digital advertising disruptor look li...

Facebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...

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The rise of podcast advertising: 32% of Americans are tuning in

Digital Advertising The rise of podcast advertising: 32% of Americans are tuning in

2y Emily Alford

The rise of podcast advertising: 32% of Americans ...

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...

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OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

Digital Advertising OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

2y Barry Levine

OpenX’s new OpenAudience aims to be "the first peo...

OpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...

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On D2C digital ad spend, Google and Facebook still beat Amazon

Digital Advertising On D2C digital ad spend, Google and Facebook still beat Amazon

2y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Advertising Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

2y Barry Levine

Google launches two new types of ads: intent-based...

70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

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How AI can save and protect ad campaigns from consumer backlash

Digital Advertising How AI can save and protect ad campaigns from consumer backlash

2y Gary Ellis

How AI can save and protect ad campaigns from cons...

Consumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? R...

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How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

3y Matt Strietelmeier

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

3y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

3y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Blockchain for ad tech: an anti-fraud panacea or placebo?

Blockchain Blockchain for ad tech: an anti-fraud panacea or placebo?

3y Ivan Guzenko

Blockchain for ad tech: an anti-fraud panacea or p...

A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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