Five ways brands can win in the new ecommerce world

Digital Marketing Five ways brands can win in the new ecommerce world

1y Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

Digital Marketing New study shows digital engagement is key to post-pandemic ecommerce customer retention

1y Myles Kleeger

New study shows digital engagement is key to post-...

Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

Digital Marketing Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

1y Kamaljeet Kalsi

Key Insights: Ecommerce, customer loyalty, the pla...

Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Rea...

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Assessing the ecommerce marketing landscape, or what changed in 2020?

Digital Marketing Assessing the ecommerce marketing landscape, or what changed in 2020?

1y Olga Andrienko

Assessing the ecommerce marketing landscape, or wh...

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

Digital Marketing Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

1y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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Embracing digital excellence to create customer-driven experiences that exceed expectations

Data insights Embracing digital excellence to create customer-driven experiences that exceed expectations

1y John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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The reimagining of retail and what it means for marketers

Digital Marketing The reimagining of retail and what it means for marketers

1y Lars Fiedler, VP, Periscope By McKinsey

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Digital Advertising Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

1y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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Practical tips to transition your ecommerce business in the second half of 2020

Digital Marketing Practical tips to transition your ecommerce business in the second half of 2020

1y Jennifer Warren

Practical tips to transition your ecommerce busine...

From flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...

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Five data driven hacks to develop an effective ecommerce strategy

Data insights Five data driven hacks to develop an effective ecommerce strategy

1y Irina Bystrova

Five data driven hacks to develop an effective eco...

From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...

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How to be successful with Google Shopping Ads

Digital Advertising How to be successful with Google Shopping Ads

1y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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Three strategies SMBs need to adopt now to thrive post-COVID

Digital Marketing Three strategies SMBs need to adopt now to thrive post-COVID

1y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

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What a digital-only world means for your marketing strategy

Data insights What a digital-only world means for your marketing strategy

1y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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JIGGY drives 69% of revenue with marketing automation

AI & Automation JIGGY drives 69% of revenue with marketing automation

1y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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How Brakes bridged the B2B/ B2C gap to feed a nation

B2C How Brakes bridged the B2B/ B2C gap to feed a nation

1y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

1y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

Digital Marketing Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

1y Craig Charles Webster

Omnichannel marketing in the age of COVID-19: 7 ke...

As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

1y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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The world is changing - the way for brands to reach customers now is through data

Data insights The world is changing - the way for brands to reach customers now is through data

1y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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Keep customer engagement simple this holiday season

Digital Marketing Keep customer engagement simple this holiday season

1y Sara Spivey

Keep customer engagement simple this holiday seaso...

Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...

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Making the most of marketing spend as consumer confidence rises

Digital Marketing Making the most of marketing spend as consumer confidence rises

1y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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To build customer loyalty during COVID-19, maximize interactions between transactions

Digital Marketing To build customer loyalty during COVID-19, maximize interactions between transactions

1y Marti Beller

To build customer loyalty during COVID-19, maximiz...

The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...

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6 strategies to compete with the giants & win the retail game

Digital Marketing 6 strategies to compete with the giants & win the retail game

1y Sanjeev Sularia

6 strategies to compete with the giants & win the ...

Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...

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The use of AI for retail players can be a decisive factor in their business recovery

AI & Automation The use of AI for retail players can be a decisive factor in their business recovery

1y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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How amika uses an AI platform to drive online sales and build trust

AI & Automation How amika uses an AI platform to drive online sales and build trust

1y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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AI-driven personalization yields impressive retail ROI

AI & Automation AI-driven personalization yields impressive retail ROI

1y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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How companies can elevate the digital customer experience

Case Study How companies can elevate the digital customer experience

1y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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