From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleInflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...
View articleTraditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleA detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. View article
Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. View article
While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleAs COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...
View articleFrom an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...
View articleMeka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...
View articleMarketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. View article
Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...
View articleThe pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...
View articleSanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...
View articleOlivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. View article
How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. View article
Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View articleAs the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...
View articleLearn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. View article
Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleUser acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...
View article2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...
View articleDavid Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. View article
The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. View article
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...
View articleBrandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...
View article