Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

Digital Marketing Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

2y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

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OTT in the time of COVID-19: Using social to drive adoption

Content OTT in the time of COVID-19: Using social to drive adoption

2y Ting Zheng

OTT in the time of COVID-19: Using social to drive...

Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...

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Major trends direct-to-consumer (DTC) brands should act on now

Digital Marketing Major trends direct-to-consumer (DTC) brands should act on now

2y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

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Zoom acquires Keybase to deliver secure user experience

Industry Developments Zoom acquires Keybase to deliver secure user experience

2y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

Analytics Key insights: ClickZ benchmark survey, state of industry M&As, and more

2y Kamaljeet Kalsi

Key insights: ClickZ benchmark survey, state of in...

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...

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The role of marketers in a post-COVID-19 world

Analyzing Customer Data The role of marketers in a post-COVID-19 world

2y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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A world without third-party data: The end of personalized marketing?

Data insights A world without third-party data: The end of personalized marketing?

2y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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How to make your business fit for the future of work

Digital Marketing How to make your business fit for the future of work

2y Jada Balster

How to make your business fit for the future of wo...

Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...

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Omnicanality can save stores from closing down during COVID-19

Digital Marketing Omnicanality can save stores from closing down during COVID-19

2y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

2y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Understanding COVID-19's effect on media and marketing

Digital Marketing Understanding COVID-19's effect on media and marketing

2y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Marketing’s missing mission: Elevating & supporting mid-market companies

Digital Marketing Marketing’s missing mission: Elevating & supporting mid-market companies

2y David Greenberg

Marketing’s missing mission: Elevating & supportin...

David Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read More...

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The COVID-19 effect on the marketing world

Digital Marketing The COVID-19 effect on the marketing world

2y Ric Militi

The COVID-19 effect on the marketing world

InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during ...

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The yin and yang of martech

Digital Marketing The yin and yang of martech

2y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

2y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Three steps to prepare for the post-COVID-19 business world

Digital Marketing Three steps to prepare for the post-COVID-19 business world

2y Kenn Adach

Three steps to prepare for the post-COVID-19 busin...

Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business worl...

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The sky is not falling: You’ll be fine without cookies

Data insights The sky is not falling: You’ll be fine without cookies

2y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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How COVID-19 has changed the automotive business, and what Volvo is doing about it

Digital Marketing How COVID-19 has changed the automotive business, and what Volvo is doing about it

2y Jacqueline Dooley

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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New data visualizations show how consumers are now consuming media

Analytics New data visualizations show how consumers are now consuming media

2y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Digital Marketing Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

2y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

Digital Marketing Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

2y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

3y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

Digital Marketing Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

3y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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How partnership automation differs from partner marketing

Digital Marketing How partnership automation differs from partner marketing

3y Jaime Singson

How partnership automation differs from partner ma...

Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that ...

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Four trends to watch in marketing, technology and changing customer behavior

Digital Marketing Four trends to watch in marketing, technology and changing customer behavior

3y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Key marketing areas ripe for innovation during the Coronavirus crisis

AI & Automation Key marketing areas ripe for innovation during the Coronavirus crisis

3y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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The Adobe online-only summit points the way to the post-pandemic future

Conference Coverage The Adobe online-only summit points the way to the post-pandemic future

3y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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