Understanding COVID-19's effect on media and marketing

Digital Marketing Understanding COVID-19's effect on media and marketing

1y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Marketing’s missing mission: Elevating & supporting mid-market companies

Digital Marketing Marketing’s missing mission: Elevating & supporting mid-market companies

1y David Greenberg

Marketing’s missing mission: Elevating & supportin...

David Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read More...

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The COVID-19 effect on the marketing world

Digital Marketing The COVID-19 effect on the marketing world

1y Ric Militi

The COVID-19 effect on the marketing world

InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during ...

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The yin and yang of martech

Digital Marketing The yin and yang of martech

1y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

1y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Three steps to prepare for the post-COVID-19 business world

Digital Marketing Three steps to prepare for the post-COVID-19 business world

1y Kenn Adach

Three steps to prepare for the post-COVID-19 busin...

Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business worl...

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The sky is not falling: You’ll be fine without cookies

Data-Driven Marketing The sky is not falling: You’ll be fine without cookies

1y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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How COVID-19 has changed the automotive business, and what Volvo is doing about it

Digital Marketing How COVID-19 has changed the automotive business, and what Volvo is doing about it

1y Jacqueline Dooley

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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New data visualizations show how consumers are now consuming media

Analytics New data visualizations show how consumers are now consuming media

1y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Digital Marketing Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

1y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

Digital Marketing Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

1y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

1y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

Digital Marketing Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

1y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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How partnership automation differs from partner marketing

Digital Marketing How partnership automation differs from partner marketing

1y Jaime Singson

How partnership automation differs from partner ma...

Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that ...

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Four trends to watch in marketing, technology and changing customer behavior

Digital Marketing Four trends to watch in marketing, technology and changing customer behavior

1y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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Key marketing areas ripe for innovation during the Coronavirus crisis

AI & Automation Key marketing areas ripe for innovation during the Coronavirus crisis

1y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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The Adobe online-only summit points the way to the post-pandemic future

Conference Coverage The Adobe online-only summit points the way to the post-pandemic future

1y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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Sweet solutions for a cookie-less world

Digital Advertising Sweet solutions for a cookie-less world

1y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

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B2B turns to digital marketing in the wake of coronavirus outbreak

Digital Marketing B2B turns to digital marketing in the wake of coronavirus outbreak

2y Dan Gerstenfeld

B2B turns to digital marketing in the wake of coro...

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...

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A requiem for the old marketing rules, may they rest in P’s

Digital Marketing A requiem for the old marketing rules, may they rest in P’s

2y James McDermott

A requiem for the old marketing rules, may they re...

With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...

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CROs: The new leaders of exceptional customer experiences

Digital Marketing CROs: The new leaders of exceptional customer experiences

2y Even Walser

CROs: The new leaders of exceptional customer expe...

Decibel's chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX. Read More...

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Netflix’s next challenge – Retaining the connected customers

Content Marketing Netflix’s next challenge – Retaining the connected customers

2y Calvin Carter

Netflix’s next challenge – Retaining the connected...

Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read More...

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Three reasons why you need to evaluate new DSPs in 2020

Digital Advertising Three reasons why you need to evaluate new DSPs in 2020

2y Jon Schulz

Three reasons why you need to evaluate new DSPs in...

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...

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7 rules a Fintech must follow to succeed with its marketing strategy

Digital Marketing 7 rules a Fintech must follow to succeed with its marketing strategy

2y Laura de Castro Braulio

7 rules a Fintech must follow to succeed with its ...

Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...

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UX is the top brand differentiator among marketers in 2020

Digital Marketing UX is the top brand differentiator among marketers in 2020

2y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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Buyers will drive ad tech consolidation in 2020

Digital Advertising Buyers will drive ad tech consolidation in 2020

2y Alex Bradbury

Buyers will drive ad tech consolidation in 2020

With data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...

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Q&A with Segment: Successfully navigating the CCPA

Analyzing Customer Data Q&A with Segment: Successfully navigating the CCPA

2y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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