Q&A with Segment: Successfully navigating the CCPA

Analyzing Customer Data Q&A with Segment: Successfully navigating the CCPA

2y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Digital Advertising Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

2y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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Connecting the dots in the customer journey

Content Connecting the dots in the customer journey

2y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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2020 will be the year of the consumer

Digital Marketing 2020 will be the year of the consumer

2y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community

Digital Marketing SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community

2y Robin van Lieshout

SaaS 2020 Trends: Customer retention lies in engag...

Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...

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Marketing predictions for 2020 by Pega's Tom Libretto

Digital Marketing Marketing predictions for 2020 by Pega's Tom Libretto

2y Tom Libretto

Marketing predictions for 2020 by Pega's Tom Libre...

Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and adva...

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Q&A with Tealium: Data regulations and the consumer experience

Data insights Q&A with Tealium: Data regulations and the consumer experience

2y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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Customer experience trends to watch out for in 2020

Digital Marketing Customer experience trends to watch out for in 2020

2y Mahir Prasad

Customer experience trends to watch out for in 202...

OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...

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Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO

Digital Leaders Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO

2y Jacqueline Dooley

Modulr's Edwin Abl discusses the changing role and...

Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...

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SmarterHQ offers a new Guide to help marketers handle CCPA

Digital Marketing SmarterHQ offers a new Guide to help marketers handle CCPA

2y Barry Levine

SmarterHQ offers a new Guide to help marketers han...

SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...

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Three “head fakes” and three tech trends to watch out for in 2020

Digital Marketing Three “head fakes” and three tech trends to watch out for in 2020

2y Erik Dochtermann and Robert Jones

Three “head fakes” and three tech trends to watch ...

MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...

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Marketing mind-blowers for 2020!

Analytics Marketing mind-blowers for 2020!

2y James McDermott

Marketing mind-blowers for 2020!

Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...

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Cookies, consent and user experience – the great disconnect

Data insights Cookies, consent and user experience – the great disconnect

2y Ben Barokas

Cookies, consent and user experience – the great d...

CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

2y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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How machine learning-powered agencies are reshaping digital marketing

AI & Automation How machine learning-powered agencies are reshaping digital marketing

2y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Enterprises in Switzerland flocking to the public cloud, according to new report

Digital Marketing Enterprises in Switzerland flocking to the public cloud, according to new report

2y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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Workplace gender equality moves in right direction, parity still "out of reach"

Industry Developments Workplace gender equality moves in right direction, parity still "out of reach"

2y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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What the privacy era means to mobile apps and customer experience

Industry Developments What the privacy era means to mobile apps and customer experience

2y Mike Herrick

What the privacy era means to mobile apps and cust...

A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...

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Martech budgets 2020: Increasing, varied investment, volume

Disruptive MarTech Martech budgets 2020: Increasing, varied investment, volume

2y Kimberly Collins

Martech budgets 2020: Increasing, varied investmen...

54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...

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As shoppers flock to Amazon, the role of search is changing

Ecommerce As shoppers flock to Amazon, the role of search is changing

2y Emily Alford

As shoppers flock to Amazon, the role of search is...

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....

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IAB follows up GDPR Framework with one for CCPA

Industry Developments IAB follows up GDPR Framework with one for CCPA

2y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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Martech industry 2020: New report on budget, investment, skills

Disruptive MarTech Martech industry 2020: New report on budget, investment, skills

2y Kimberly Collins

Martech industry 2020: New report on budget, inves...

The global martech industry could be worth $121 billion, and growing. What else can we expect for martech in 2020 and beyond? Read More...

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When will 3D, 360-degree, and VR revolutionize social video ads?

AR & VR When will 3D, 360-degree, and VR revolutionize social video ads?

2y Arron Redmore

When will 3D, 360-degree, and VR revolutionize soc...

VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...

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LinkedIn CMO to step down at end of year

Industry Developments LinkedIn CMO to step down at end of year

2y Kimberly Collins

LinkedIn CMO to step down at end of year

On Thursday, LinkedIn CMO Shannon Brayton announced in a post that she will be stepping down at the end of the year, to be replaced by Melissa Selcher...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

Digital Marketing Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

2y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Salesforce launches Consumer Goods and Manufacturing Clouds

Industry Developments Salesforce launches Consumer Goods and Manufacturing Clouds

2y Barry Levine

Salesforce launches Consumer Goods and Manufacturi...

Salesforce has announced two new industry-oriented clouds: Consumer Goods and Manufacturing, to complement other products and better satisfy market ne...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Analytics Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

2y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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