When will 3D, 360-degree, and VR revolutionize social video ads?

AR & VR When will 3D, 360-degree, and VR revolutionize social video ads?

2y Arron Redmore

When will 3D, 360-degree, and VR revolutionize soc...

VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...

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LinkedIn CMO to step down at end of year

Industry Developments LinkedIn CMO to step down at end of year

2y Kimberly Collins

LinkedIn CMO to step down at end of year

On Thursday, LinkedIn CMO Shannon Brayton announced in a post that she will be stepping down at the end of the year, to be replaced by Melissa Selcher...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

Digital Marketing Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

2y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Salesforce launches Consumer Goods and Manufacturing Clouds

Industry Developments Salesforce launches Consumer Goods and Manufacturing Clouds

2y Barry Levine

Salesforce launches Consumer Goods and Manufacturi...

Salesforce has announced two new industry-oriented clouds: Consumer Goods and Manufacturing, to complement other products and better satisfy market ne...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Analytics Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

2y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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Data privacy: What should marketers be doing to prepare for regulation?

Analytics Data privacy: What should marketers be doing to prepare for regulation?

2y Charlie Braithwaite

Data privacy: What should marketers be doing to pr...

"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

Digital Advertising IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

2y Barry Levine

IAB Tech Lab proposes vision of a post-cookie ‘use...

“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...

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Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

2y Barry Levine

Google launches major new initiative to protect bo...

Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

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Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

Emerging Technology Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

2y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

2y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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Top challenges for digital marketing agencies for 2020

Digital Marketing Top challenges for digital marketing agencies for 2020

2y Jacqueline Dooley

Top challenges for digital marketing agencies for ...

"Agencies will have to better define their role in the client’s journey towards success," says a new report from Wix on top challenges for the industr...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Analytics How European marketers are navigating data in light of GDPR and ePrivacy Regulation

3y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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Where does the new IBM spinoff Acoustic fit in?

AI & Automation Where does the new IBM spinoff Acoustic fit in?

3y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

Industry Developments IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

3y Barry Levine

IBM completes its acquisition of Red Hat in ‘Chapt...

IBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...

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McKinsey's insights on personalization and martech: New report

Analytics McKinsey's insights on personalization and martech: New report

3y Luke Richards

McKinsey's insights on personalization and martech...

In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...

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New report: SEO and Content Marketing jobs see salary boosts in 2019

Content New report: SEO and Content Marketing jobs see salary boosts in 2019

3y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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Contentsquare buys Clicktale to create a global experience analytics provider

Analytics Contentsquare buys Clicktale to create a global experience analytics provider

3y Barry Levine

Contentsquare buys Clicktale to create a global ex...

The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...

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Instagram introduces ads to the “Explore” feed

Industry Developments Instagram introduces ads to the “Explore” feed

3y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

Blockchain Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

3y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

3y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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Pinterest boosts shopping with new category for outside partners

Ecommerce Pinterest boosts shopping with new category for outside partners

3y Barry Levine

Pinterest boosts shopping with new category for ou...

By expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable f...

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Five business intelligence trends marketers should not overlook

Analytics Five business intelligence trends marketers should not overlook

3y Marc Cerniglio

Five business intelligence trends marketers should...

This next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

3y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Amazon’s famed recommendation service Personalize now available to every application

Emerging Technology Amazon’s famed recommendation service Personalize now available to every application

3y Barry Levine

Amazon’s famed recommendation service Personalize ...

Amazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...

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BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Analytics BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

3y Barry Levine

BI platforms take center stage as Google buys Look...

Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

3y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain Salesforce launches Blockchain platform for user-managed, authenticated document sharing

3y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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