Adobe Analytics unveils Virtual Analyst to find insights in unused data

AI & Automation Adobe Analytics unveils Virtual Analyst to find insights in unused data

3y Kimberly Collins

Adobe Analytics unveils Virtual Analyst to find in...

Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...

View article
By acquiring Marketo, Adobe moves beyond B2C

Disruptive MarTech By acquiring Marketo, Adobe moves beyond B2C

3y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

View article
New iOS 12 – 4 big things mobile marketers need to know

Industry Developments New iOS 12 – 4 big things mobile marketers need to know

3y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

View article
Get the latest analysis and reports delivered to your inbox daily
Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

3y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

View article
Q&A with Amobee following acquisition of Videology

Industry Developments Q&A with Amobee following acquisition of Videology

3y Kimberly Collins

Q&A with Amobee following acquisition of Video...

Last week, Amobee acquired Videology. We talk with them about what this means for their business and for the industry as a whole. Read More...

View article
Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US

AI & Automation Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US

3y Kimberly Collins

Q&A with Phrasee CEO Parry Malm: $4m funding t...

AI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...

View article
Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

3y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

View article
In a post GDPR world, first-party data is more important than ever

Industry Developments In a post GDPR world, first-party data is more important than ever

3y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

View article
How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

3y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

View article
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

4y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

View article
1 6 7 8