Nine marketing automation strategies to win the war for ecommerce

Digital Marketing Nine marketing automation strategies to win the war for ecommerce

2y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Three sure-fire ways to use machine learning for improved personalization

AI & Automation Three sure-fire ways to use machine learning for improved personalization

2y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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How machine learning-powered agencies are reshaping digital marketing

AI & Automation How machine learning-powered agencies are reshaping digital marketing

2y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA

AI & Automation Three ways marketers are achieving more with RPA

2y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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AI and automation can make marketers champions again

AI & Automation AI and automation can make marketers champions again

2y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

Marketing Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

2y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Guide: A modular approach to digital experience platforms

Digital Transformation Guide: A modular approach to digital experience platforms

2y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

Automotive AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

2y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Tips for retaining clients and growing recurring revenue

Marketing Automation Tips for retaining clients and growing recurring revenue

3y Emily Alford

Tips for retaining clients and growing recurring r...

Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...

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Intro guide: Are you using the right marketing automation platform?

Marketing Automation Intro guide: Are you using the right marketing automation platform?

3y Jonathan Brown

Intro guide: Are you using the right marketing aut...

Making a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...

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5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

4y Tereza Litsa

5 cross-platform automation tools to improve your ...

Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...

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Five tools to automate lead nurturing in sales

Ecommerce & Sales Five tools to automate lead nurturing in sales

4y Tereza Litsa

Five tools to automate lead nurturing in sales

Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...

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Why retail scalping is still big business - and what to do about it

Ecommerce Why retail scalping is still big business - and what to do about it

4y Luke Richards

Why retail scalping is still big business - and wh...

Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlim...

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6 KPIs you need to measure your account-based marketing campaign

Marketing 6 KPIs you need to measure your account-based marketing campaign

4y Chris Camps

6 KPIs you need to measure your account-based mark...

Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...

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What's in a name? The ad industry debates "programmatic" versus "automation"

Digital Advertising What's in a name? The ad industry debates "programmatic" versus "automation"

4y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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What does machine learning mean for marketing automation?

Marketing Automation What does machine learning mean for marketing automation?

4y Chris Camps

What does machine learning mean for marketing auto...

Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...

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How six retailers are using chatbots to boost customer engagement (and why you should too)

Chatbots How six retailers are using chatbots to boost customer engagement (and why you should too)

4y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

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Robots vs. humans: Will AI bring the advertising apocalypse?

AI & Automation Robots vs. humans: Will AI bring the advertising apocalypse?

4y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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Four tips for kickstarting your marketing automation activities

Marketing Automation Four tips for kickstarting your marketing automation activities

4y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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How to choose the right marketing automation vendor

Email & Automation How to choose the right marketing automation vendor

4y Chris Camps

How to choose the right marketing automation vendo...

Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for w...

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What automated ads mean for advertisers

Marketing Automation What automated ads mean for advertisers

5y Nelson Elliott

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...

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A beginner's guide to email marketing automation

Email A beginner's guide to email marketing automation

5y Tereza Litsa

A beginner's guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...

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How to flip your lead generation funnel with Account-Based Marketing

Marketing How to flip your lead generation funnel with Account-Based Marketing

5y ClickZ

How to flip your lead generation funnel with Accou...

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...

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Remarketing: wouldn’t they just come back anyway?

Analytics Remarketing: wouldn’t they just come back anyway?

5y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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Google brings programmatic to native ads

Display Advertising Google brings programmatic to native ads

5y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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Direct mail goes programmatic

Ecommerce Direct mail goes programmatic

5y Al Roberts

Direct mail goes programmatic

Direct mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...

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Four steps for winning the inbox with email automation

Email Marketing Four steps for winning the inbox with email automation

5y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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