Is ABM Attitude marketing automation 2.0?

Marketing Automation Is ABM Attitude marketing automation 2.0?

5y Stephanie Miller

Is ABM Attitude marketing automation 2.0?

Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...

View article
What Facebook's F8 messenger announcement means for marketing and customer service

Headline News What Facebook's F8 messenger announcement means for marketing and customer service

5y Matt Owen

What Facebook's F8 messenger announcement means fo...

It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...

View article
Three ways to maintain the right martech balance

Marketing Automation Three ways to maintain the right martech balance

5y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

View article
Get the latest analysis and reports delivered to your inbox daily
Seven ways artificial intelligence can be used for marketing

Marketing Seven ways artificial intelligence can be used for marketing

6y Graham Charlton

Seven ways artificial intelligence can be used for...

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now...

View article
Digital transformation: Are you asking the right questions?

Data-Driven Marketing Digital transformation: Are you asking the right questions?

6y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

View article
Parry Malm on email automation and (lack of) ESP innovation

Email Parry Malm on email automation and (lack of) ESP innovation

6y Graham Charlton

Parry Malm on email automation and (lack of) ESP i...

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...

View article
How well do agencies really understand programmatic?

Insights How well do agencies really understand programmatic?

6y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

View article
Friends and foes: using sales to help fail-proof your marketing automation

Marketing Friends and foes: using sales to help fail-proof your marketing automation

6y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

View article
Three ways to invent and improve automated content

Marketing Automation Three ways to invent and improve automated content

6y Stephanie Miller

Three ways to invent and improve automated content

Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...

View article
Marketing automation: the myths and the magic

Marketing Automation Marketing automation: the myths and the magic

6y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

View article
Strike while the iron is hot: increasing call connects with marketing automation

Marketing Strike while the iron is hot: increasing call connects with marketing automation

6y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

View article
Traveling at the speed of culture: can marketing automation keep up?

Marketing Traveling at the speed of culture: can marketing automation keep up?

6y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

View article
Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Marketing Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

6y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

View article
How to fix a leaky lead funnel with proper scoring

Marketing How to fix a leaky lead funnel with proper scoring

6y Kevin Miller

How to fix a leaky lead funnel with proper scoring

Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...

View article
An Email Marketer's Guide to Smart Automation

Email An Email Marketer's Guide to Smart Automation

6y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

View article
5 Tips for Making Your Migration to a New MAP as Painless as Possible

Marketing 5 Tips for Making Your Migration to a New MAP as Painless as Possible

6y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

View article
Marketing Automation and CRM Integration: You’re Doing It Wrong!

Marketing Marketing Automation and CRM Integration: You’re Doing It Wrong!

6y Kevin Miller

Marketing Automation and CRM Integration: You’re D...

Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...

View article
5 Elements to Move from Segmentation to Personalization

Marketing 5 Elements to Move from Segmentation to Personalization

6y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

View article
Marketing Automation: A Lesson in Irony

Marketing Marketing Automation: A Lesson in Irony

6y Jeanniey Mullen

Marketing Automation: A Lesson in Irony

Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to man...

View article
Hulu to Test Programmatic with Facebook and Oracle

Marketing Hulu to Test Programmatic with Facebook and Oracle

6y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

View article
The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

Marketing The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

6y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

View article
CRM Is Branching Out to Include Marketing Automation

Marketing CRM Is Branching Out to Include Marketing Automation

6y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

View article
4 Ways to Improve Audience Insights Through Collaboration

Marketing 4 Ways to Improve Audience Insights Through Collaboration

6y Stephanie Miller

4 Ways to Improve Audience Insights Through Collab...

Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...

View article
Why B2B Marketers Need to Start Watching Star Trek

Marketing Why B2B Marketers Need to Start Watching Star Trek

6y Kevin Miller

Why B2B Marketers Need to Start Watching Star Trek

As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...

View article
Struggling to Measure Social ROI? Partner With Your CRM Team

Marketing Struggling to Measure Social ROI? Partner With Your CRM Team

6y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

View article
Unchain Marketing Data to Improve High-Value Customer Experience

Marketing Unchain Marketing Data to Improve High-Value Customer Experience

6y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

View article
How Important Is the Automation Skillset to Young Marketers?

Marketing How Important Is the Automation Skillset to Young Marketers?

6y Kevin Miller

How Important Is the Automation Skillset to Young ...

People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...

View article
1 2 3 4 5 14