The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

5m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

View article
The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

5m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

View article
GA4: The Game-Changer in Ecommerce Analytics
Marketing

GA4: The Game-Changer in Ecommerce Analytics

5m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

View article
Get the latest analysis and reports delivered to your inbox daily
Harnessing the Power of Meta's Advantage+ Campaigns
Marketing

Harnessing the Power of Meta's Advantage+ Campaigns

5m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

View article
Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Marketing

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

6m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

View article
New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
Brand awareness

New Report Reveals Strategies for Maximising Performance During Black Frida...

6m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

View article
Identity-led media: the best path forward in a changing world
Digital Marketing

Identity-led media: the best path forward in a changing world

7m Emily Anthony

Identity-led media: the best path forward in a cha...

Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...

View article
Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

9m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

View article
Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

10m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

View article
ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

10m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

10m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

10m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

View article
B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

10m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

View article
Google, GA4, and the rising importance of data analytics
Analytics

Google, GA4, and the rising importance of data analytics

10m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

View article
Is ecommerce blogging still worth the investment?
Content

Is ecommerce blogging still worth the investment?

10m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

View article
Five levers of a successful B2B influencer marketing strategy
B2B

Five levers of a successful B2B influencer marketing strategy

10m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

View article
Four principles for finding success in digital commerce marketplaces
Commerce & Sales

Four principles for finding success in digital commerce marketplaces

11m Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

View article
Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

11m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

View article
Winning at search: why vigilance and strategy alignment are necessary evils
Data-Driven Marketing

Winning at search: why vigilance and strategy alignment are necessary evils

11m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

View article
Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

11m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

View article
ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

11m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
Brands, be mindful or be gone
Brand experience

Brands, be mindful or be gone

1y Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

View article
Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement
322023

Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and...

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

View article
Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

View article
The power of audience-led approaches and data-driven insights
Analyzing Customer Data

The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

View article
Dispelling myths and understanding realities of social impressions measurement
322023

Dispelling myths and understanding realities of social impressions measurem...

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

View article