The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...
View articleIn the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...
View articleInsights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...
View articleCOVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...
View articleTikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...
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With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleHugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
View articleTraackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use...
View articleBird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...
View articleImpact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...
View articleSprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...
View articleHow has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...
View articleSarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...
View articleThe ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...
View articleTing Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...
View articleIvan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...
View articleAfter testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleSocial media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View articleWhat does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...
View articleSnap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
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