Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

3y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Five changes in social advertising for brands during COVID-19

Digital Advertising Five changes in social advertising for brands during COVID-19

3y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19

Digital Marketing Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19

3y Jacqueline Dooley

Pinterest's Global Head of Marketing for Financial...

Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...

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ASMR: The sound of growth

Content ASMR: The sound of growth

3y Victor Potrel

ASMR: The sound of growth

The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...

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OTT in the time of COVID-19: Using social to drive adoption

Content OTT in the time of COVID-19: Using social to drive adoption

3y Ting Zheng

OTT in the time of COVID-19: Using social to drive...

Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

3y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Creative testing: Why is the control so hard to beat?

Digital Marketing Creative testing: Why is the control so hard to beat?

3y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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How to set up your Social Media Engagement Checklist

Digital Marketing How to set up your Social Media Engagement Checklist

3y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

3y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

3y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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A comprehensive guide to influencer marketing

Digital Marketing A comprehensive guide to influencer marketing

3y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

3y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Five key social media trends that will shape 2020

Digital Marketing Five key social media trends that will shape 2020

3y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Snapchat bounces back: How are brands marketing on the platform?

Digital Marketing Snapchat bounces back: How are brands marketing on the platform?

3y Tereza Litsa

Snapchat bounces back: How are brands marketing on...

Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...

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How social media marketing trends affect our martech decisions

Digital Marketing How social media marketing trends affect our martech decisions

3y Tereza Litsa

How social media marketing trends affect our marte...

We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...

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Instagram video marketing strategy: How to improve based on user behavior

Digital Marketing Instagram video marketing strategy: How to improve based on user behavior

3y Tereza Litsa

Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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The rise of Instagram Stories ads in Q2 2019

Digital Marketing The rise of Instagram Stories ads in Q2 2019

3y Tereza Litsa

The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019

Digital Advertising Facebook’s Power5 tactics: How to advertise on Facebook in 2019

4y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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How will deepfakes in influencer marketing affect brands?

Ethical marketing How will deepfakes in influencer marketing affect brands?

4y Emily Alford

How will deepfakes in influencer marketing affect ...

Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....

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Five ways to up your social media ante with conversational AI

AI & Automation Five ways to up your social media ante with conversational AI

4y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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People are reducing their Facebook usage: What marketers need to know

Digital Marketing People are reducing their Facebook usage: What marketers need to know

4y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Instagram introduces ads to the “Explore” feed

Industry Developments Instagram introduces ads to the “Explore” feed

4y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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LinkedIn introduces Objective Based Advertising

Digital Marketing LinkedIn introduces Objective Based Advertising

4y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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A brief look at the state of influencer marketing

Social media A brief look at the state of influencer marketing

4y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

4y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

4y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

Social media The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

4y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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