Instagram video marketing strategy: How to improve based on user behavior

Digital Marketing Instagram video marketing strategy: How to improve based on user behavior

4y Tereza Litsa

Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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The rise of Instagram Stories ads in Q2 2019

Social Media Marketing The rise of Instagram Stories ads in Q2 2019

4y Tereza Litsa

The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019

Digital Advertising Facebook’s Power5 tactics: How to advertise on Facebook in 2019

4y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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How will deepfakes in influencer marketing affect brands?

Ethical marketing How will deepfakes in influencer marketing affect brands?

4y Emily Alford

How will deepfakes in influencer marketing affect ...

Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....

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Five ways to up your social media ante with conversational AI

Digital Transformation Five ways to up your social media ante with conversational AI

4y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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People are reducing their Facebook usage: What marketers need to know

Social Media Marketing People are reducing their Facebook usage: What marketers need to know

4y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Instagram introduces ads to the “Explore” feed

Social Media Marketing Instagram introduces ads to the “Explore” feed

4y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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LinkedIn introduces Objective Based Advertising

Digital Marketing LinkedIn introduces Objective Based Advertising

4y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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A brief look at the state of influencer marketing

Social Media Marketing A brief look at the state of influencer marketing

4y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

4y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

4y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

Social Media Marketing The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

4y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

4y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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What types of video content on social do consumers engage with most?

Video Marketing What types of video content on social do consumers engage with most?

4y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

4y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Social Media Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

4y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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Social advertising channels 2019: Growth, trends, spend

Social Media Marketing Social advertising channels 2019: Growth, trends, spend

4y Tereza Litsa

Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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Instagram tests hiding likes: Top announcements from the F8 Conference

Digital Marketing Instagram tests hiding likes: Top announcements from the F8 Conference

4y Tereza Litsa

Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

Digital Marketing Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

4y Tereza Litsa

Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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Facebook Stories reach 500 million daily users: What it means for your brand

Digital Marketing Facebook Stories reach 500 million daily users: What it means for your brand

4y Tereza Litsa

Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?

Social Media Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

4y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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Top 11 social media marketing tools for 2019

Digital Marketing Top 11 social media marketing tools for 2019

4y Tereza Litsa

Top 11 social media marketing tools for 2019

Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...

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Facebook Ads remove targeting options and metrics: What it means for marketers

Digital Marketing Facebook Ads remove targeting options and metrics: What it means for marketers

4y Tereza Litsa

Facebook Ads remove targeting options and metrics:...

Facebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...

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Eight tips to use Instagram more effectively to drive action

Digital Marketing Eight tips to use Instagram more effectively to drive action

4y Tereza Litsa

Eight tips to use Instagram more effectively to dr...

Instagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...

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Study: How people use Instagram to research, discover, and make purchasing decisions

Social Media Marketing Study: How people use Instagram to research, discover, and make purchasing decisions

4y Tereza Litsa

Study: How people use Instagram to research, disco...

A study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...

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The future of Facebook according to Zuckerberg and how it affects social media marketing

Social Media Marketing The future of Facebook according to Zuckerberg and how it affects social media marketing

4y Tereza Litsa

The future of Facebook according to Zuckerberg and...

Facebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...

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Three shoestring social media strategies to amplify your brand presence

Social Media Marketing Three shoestring social media strategies to amplify your brand presence

4y Tiffany Delmore

Three shoestring social media strategies to amplif...

60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...

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