A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...
View articleSpend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...
View articleFacebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...
View articleDeepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
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Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View articleWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleA new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...
View articleInstagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...
View articleThe average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleTop insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleGoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...
View articleNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...
View articleThe five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleTop social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
View articleFacebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...
View articleInstagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View articleFacebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
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