Strategies for how to test your Facebook ad campaigns
Social media

Strategies for how to test your Facebook ad campaigns

6y Brian Bowman

Strategies for how to test your Facebook ad campai...

Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...

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Is any social media engagement good engagement?
Social media

Is any social media engagement good engagement?

6y Joe Carrozza

Is any social media engagement good engagement?

In the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...

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Facebook earnings report: 7 takeaways for martech
Industry Developments

Facebook earnings report: 7 takeaways for martech

6y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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Instagram ad spend is increasing: How does it affect your strategy?
Digital Marketing

Instagram ad spend is increasing: How does it affect your strategy?

6y Tereza Litsa

Instagram ad spend is increasing: How does it affe...

Instagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...

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Location, location, location: Where do Snapchat users go before shopping?
Social media

Location, location, location: Where do Snapchat users go before shopping?

6y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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IGTV - brands may be cautious, but there’s still a big opportunity
Social media

IGTV - brands may be cautious, but there’s still a big opportunity

6y Tereza Litsa

IGTV - brands may be cautious, but there’s still a...

IGTV is Instagram’s attempt to highlight long-form videos in a new platform. How successful is it up to now and what’s the best way for brands to bene...

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The rise of micro-influencers and how brands use them
Leadership

The rise of micro-influencers and how brands use them

6y Tereza Litsa

The rise of micro-influencers and how brands use t...

Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...

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Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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The rise of Stories and the changing face of social marketing
Digital Marketing

The rise of Stories and the changing face of social marketing

6y Tereza Litsa

The rise of Stories and the changing face of socia...

 Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...

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What the declining time spent on Facebook means for marketers
Digital Marketing

What the declining time spent on Facebook means for marketers

6y Tereza Litsa

What the declining time spent on Facebook means fo...

Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...

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Brand activism: Why more campaigns focus on social good
Social media

Brand activism: Why more campaigns focus on social good

6y Tereza Litsa

Brand activism: Why more campaigns focus on social...

How does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...

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Seven ways brands can leverage Instagram Stories
Social media

Seven ways brands can leverage Instagram Stories

6y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

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The social media updates to keep from 2017
Digital Marketing

The social media updates to keep from 2017

6y Tereza Litsa

The social media updates to keep from 2017

While we have heard lots of predictions for 2018, here we look at what we can take from 2017 to inform our strategy in 2018. Read More...

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How brands can maintain a successful Facebook strategy after the algorithm change
Social media

How brands can maintain a successful Facebook strategy after the algorithm ...

6y Tereza Litsa

How brands can maintain a successful Facebook stra...

On Thursday (Jan 11, 2018) Facebook announced the decision to prioritize the content from family and friends over Pages. Soon after, its share price f...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

6y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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