How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Case Study How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

2m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

9m Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

9m Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

AI & Automation Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

1y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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Digital disruption in CPG: What marketers need to know

CPG (FMCG) Digital disruption in CPG: What marketers need to know

4y Chris Camps

Digital disruption in CPG: What marketers need to ...

In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it m...

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Which CPG brands are winning on Amazon?

CPG (FMCG) Which CPG brands are winning on Amazon?

5y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

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How technology and data has driven innovation for Graze

Analyzing Customer Data How technology and data has driven innovation for Graze

5y Graham Charlton

How technology and data has driven innovation for ...

Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...

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Sincerity: The secret of Chobani's social success

Conference Coverage Sincerity: The secret of Chobani's social success

5y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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How will the IoT affect CPG brands?

CPG (FMCG) How will the IoT affect CPG brands?

6y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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