Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

3w Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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How content really works for business: the operating models of content and more

Content & Experience How content really works for business: the operating models of content and more

5m Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Sourcepoint adds CCPA compliance to its Consent Management Platform

Data & Analytics Sourcepoint adds CCPA compliance to its Consent Management Platform

2y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

2y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media & Publishing Netflix tests ads between episodes: Just a test or are they here to stay?

3y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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The State of Media Transformation

Digital Transformation The State of Media Transformation

4y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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5G: The next great media disruption

Media 5G: The next great media disruption

4y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

Media & Publishing Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

4y Sam Lawson

Programmatic media, the publisher's perspective wi...

Join Amir Malik, director of programmatic for Trinity Mirror, and Tim Flagg as they discuss how programmatic has evolved and its impact on the world o...

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Five news aggregator apps to watch out for

Content Marketing Five news aggregator apps to watch out for

5y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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Is mobile news consumption killing the long-form article?

Content Marketing Is mobile news consumption killing the long-form article?

5y Chris Camps

Is mobile news consumption killing the long-form a...

The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...

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Instant Articles reflect a changing publishing landscape

Media Instant Articles reflect a changing publishing landscape

6y Yuyu Chen

Instant Articles reflect a changing publishing lan...

Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...

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What is threatening the digital publishing industry?

Insights What is threatening the digital publishing industry?

6y Leighann Morris

What is threatening the digital publishing industr...

Ad blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...

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