How to Choose the Right Marketing Agency for Your Business
Agency Spotlight

How to Choose the Right Marketing Agency for Your Business

2m Idris Nagri

How to Choose the Right Marketing Agency for Your ...

Finding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...

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How to make collaborative content work for your brand
Content & Experience

How to make collaborative content work for your brand

1y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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The 3M levers advertisers can use to trigger positive behavior change
Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

1y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Five ideas for creating personalized targeting without cookies
Content & Experience

Five ideas for creating personalized targeting without cookies

2y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Brand-agency partnership: the chicken and egg dilemma
Advertising & Promotion

Brand-agency partnership: the chicken and egg dilemma

2y Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Why domain-level “intent” can mislead the buyer journey analysis
Digital Marketing

Why domain-level “intent” can mislead the buyer journey analysis

3y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

3y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Sourcepoint adds CCPA compliance to its Consent Management Platform
Analytics

Sourcepoint adds CCPA compliance to its Consent Management Platform

4y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Netflix tests ads between episodes: Just a test or are they here to stay?
Media

Netflix tests ads between episodes: Just a test or are they here to stay?

6y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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The State of Media Transformation
Digital Transformation

The State of Media Transformation

7y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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5G: The next great media disruption
Media

5G: The next great media disruption

7y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror
Media

Programmatic media, the publisher's perspective with Amir Malik, Trinity Mi...

7y Sam Lawson

Programmatic media, the publisher's perspective wi...

Join Amir Malik, director of programmatic for Trinity Mirror, and Tim Flagg as they discuss how programmatic has evolved and its impact on the world o...

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Five news aggregator apps to watch out for
Content

Five news aggregator apps to watch out for

7y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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Is mobile news consumption killing the long-form article?
Content

Is mobile news consumption killing the long-form article?

7y Chris Camps

Is mobile news consumption killing the long-form a...

The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...

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Instant Articles reflect a changing publishing landscape
Media

Instant Articles reflect a changing publishing landscape

9y Yuyu Chen

Instant Articles reflect a changing publishing lan...

Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...

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What is threatening the digital publishing industry?
Insights

What is threatening the digital publishing industry?

9y Leighann Morris

What is threatening the digital publishing industr...

Ad blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...

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