Why CMOs Need to Own Product Development

Marketing Why CMOs Need to Own Product Development

6y Jim Taschetta
Oakley on Social Marketing and Ecommerce in Indonesia [Video]

Asia Oakley on Social Marketing and Ecommerce in Indonesia [Video]

6y Adaline Lau
Facebook's 'Were Here' Feature Exposes Mobile Buzz

Marketing Facebook's 'Were Here' Feature Exposes Mobile Buzz

6y Christopher Heine
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All Wrapped Up! The Hottest Holiday Trends

Marketing All Wrapped Up! The Hottest Holiday Trends

6y Denise Zaraya
A CMO's 6 Tests for Evaluating Effective Marketing Programs

Marketing A CMO's 6 Tests for Evaluating Effective Marketing Programs

6y Jim Taschetta
U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Audience U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

6y James Dohnert
The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

Marketing The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

6y Augustine Fou
Over $16 Billion Has Been Spent Online This Holiday Season

Marketing Over $16 Billion Has Been Spent Online This Holiday Season

6y James Dohnert
Cyber Monday Shopping Sales Up 30%

Marketing Cyber Monday Shopping Sales Up 30%

6y James Dohnert
Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

Asia Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

6y Motoko Hunt
Black Friday Advertising Shows the Lift

Marketing Black Friday Advertising Shows the Lift

6y Denise Zaraya
Time Warner Study: One Size Doesn't Fit All in Reaching Women

Marketing Time Warner Study: One Size Doesn't Fit All in Reaching Women

6y Mary Lisbeth D'Amico
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

Ad Industry Metrics Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

6y James Dohnert
Luxury Brands and Dead Puppies

Asia Luxury Brands and Dead Puppies

6y Stephen Hay
Santa's Newest Little Helpers: Mobile Phones and Tablets

Marketing Santa's Newest Little Helpers: Mobile Phones and Tablets

6y Denise Zaraya
Marketers, Ready Your Aim for Holiday 2012 Now

Marketing Marketers, Ready Your Aim for Holiday 2012 Now

6y Denise Zaraya
Report Sends Nike and Adidas to Head of Digital Marketing Class

Marketing Report Sends Nike and Adidas to Head of Digital Marketing Class

6y Mary Lisbeth D'Amico
Facebook and DataLogix Together for About a Year

Analytics Facebook and DataLogix Together for About a Year

6y Kate Kaye
Nearly 70% of Blacks Used Mobile for Shopping Research

Marketing Nearly 70% of Blacks Used Mobile for Shopping Research

6y ClickZ Stats Staff
Why Some Brands Stayed Out of First Dot-brand Auction

Agency Spotlight Why Some Brands Stayed Out of First Dot-brand Auction

6y Matt Kapko
EBay CEO Expects Mobile Commerce Tsunami

Marketing EBay CEO Expects Mobile Commerce Tsunami

6y Dan Worth
Consumers Are Shopping Smarter This Holiday Season

Marketing Consumers Are Shopping Smarter This Holiday Season

6y Denise Zaraya
Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

Marketing Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

6y Joan Voight
Back to School Brings Open Consumer Mindsets to Marketers

CPG Back to School Brings Open Consumer Mindsets to Marketers

6y Matt Kapko
Video Drives Clothing Sales

Marketing Video Drives Clothing Sales

6y Melanie White
5 Consumer Trends You Can't Afford to Ignore This Holiday Season

Marketing 5 Consumer Trends You Can't Afford to Ignore This Holiday Season

6y Denise Zaraya
Facebook Store Revenue Among SMBs Increases 38%

Marketing Facebook Store Revenue Among SMBs Increases 38%

6y Search Engine Watch