Assessing the ecommerce marketing landscape, or what changed in 2020?

Digital Marketing Assessing the ecommerce marketing landscape, or what changed in 2020?

6m Olga Andrienko

Assessing the ecommerce marketing landscape, or wh...

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...

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Six benefits of cloud technology: The future for retailers

Digital Transformation Six benefits of cloud technology: The future for retailers

6m Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. View article

Why digital transformation should be your new demand gen strategy

Digital Marketing Why digital transformation should be your new demand gen strategy

6m Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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The reimagining of retail and what it means for marketers

Digital Marketing The reimagining of retail and what it means for marketers

6m Lars Fiedler, VP, Periscope By McKinsey

The reimagining of retail and what it means for ma...

Lars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...

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What a digital-only world means for your marketing strategy

Digital Leaders What a digital-only world means for your marketing strategy

7m Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

7m Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

7m Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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What 2020 has taught us about digital transformation

Digital Marketing What 2020 has taught us about digital transformation

7m Aishling Finnegan

What 2020 has taught us about digital transformati...

Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...

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How technology can preserve the integrity of your brand online

Digital Transformation How technology can preserve the integrity of your brand online

7m Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

Digital Marketing Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

8m Kamaljeet Kalsi

Key Insights: Global deal drills, marketers’ cheat...

Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. View article

How companies can elevate the digital customer experience

Case Study How companies can elevate the digital customer experience

9m Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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14 ecommerce platform features that retailers can leverage to improve sales

Digital Marketing 14 ecommerce platform features that retailers can leverage to improve sales

11m Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. View article

Drive enterprise level innovation with Robotics Process Automation (RPA)

AI & Automation Drive enterprise level innovation with Robotics Process Automation (RPA)

1y Amit Dua

Drive enterprise level innovation with Robotics Pr...

Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. View article

Human connection to shape marketing in 2020, according to Deloitte

Digital Transformation Human connection to shape marketing in 2020, according to Deloitte

1y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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The surprising (positive) benefits ABM brings to your customers

Digital Marketing The surprising (positive) benefits ABM brings to your customers

1y Megan Heuer

The surprising (positive) benefits ABM brings to y...

Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed.  View article

8 questions to ask before replatforming your ecommerce ecosystem

Digital Transformation 8 questions to ask before replatforming your ecommerce ecosystem

1y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. View article

Six principles for a world-class PIM strategy

Data & Analytics Six principles for a world-class PIM strategy

1y Dietmar Rietsch

Six principles for a world-class PIM strategy

Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...

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Use shopper insights to avoid the holiday hangover

Digital Marketing Use shopper insights to avoid the holiday hangover

1y Andrew Koperwas

Use shopper insights to avoid the holiday hangover

The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...

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CMOs are desperate for leaders - Here's how to be one

Digital Leaders CMOs are desperate for leaders - Here's how to be one

1y Kenna Hilburn

CMOs are desperate for leaders - Here's how to be ...

Liveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...

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5 Types of Shoppers and How to Win Their Hearts

Digital Marketing 5 Types of Shoppers and How to Win Their Hearts

1y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. View article

Nine brands innovating customer-centric retailing today

Digital Marketing Nine brands innovating customer-centric retailing today

1y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? <...

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How new technology is changing the game for the luxury customer

Digital Marketing How new technology is changing the game for the luxury customer

1y Hadar Paz

How new technology is changing the game for the lu...

How live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...

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How retailers struggle between data privacy and personalization

Analytics How retailers struggle between data privacy and personalization

1y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. View article

2020 will be the year of the consumer

Digital Marketing 2020 will be the year of the consumer

1y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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Linio teams with Dynamic Yield to make marketplace magic with personalization

Case Study Linio teams with Dynamic Yield to make marketplace magic with personalization

1y Mahir Prasad

Linio teams with Dynamic Yield to make marketplace...

Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. View article

How to leverage push notifications to drive post-holiday sales

Digital Transformation How to leverage push notifications to drive post-holiday sales

1y Shrikant R Kale

How to leverage push notifications to drive post-h...

How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

AI & Automation Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

1y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. View article

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