Five senior marketing roles that will dictate brand success in 2022
Digital Leaders

Five senior marketing roles that will dictate brand success in 2022

2y Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

View article
Three trends to watch in 2022
Digital Leaders

Three trends to watch in 2022

2y Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

View article
Future-proofing 2022 strategies: four things marketers need to know
Digital Advertising

Future-proofing 2022 strategies: four things marketers need to know

2y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
CMO's five key learnings from 2021
Digital Marketing

CMO's five key learnings from 2021

2y Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

View article
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
AR & VR

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl camp...

2y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
New data sets will help marketers break their cookie addiction
Advertising & Promotion

New data sets will help marketers break their cookie addiction

2y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

View article
The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

View article
Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

2y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

View article
Generation novel: How to market to the new post-pandemic customer
Customer insights

Generation novel: How to market to the new post-pandemic customer

2y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

View article
Brand-agency partnership: the chicken and egg dilemma
Advertising & Promotion

Brand-agency partnership: the chicken and egg dilemma

2y Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

View article
Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

2y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

View article
Pin down your holiday season strategy like a boss
Customer behaviour

Pin down your holiday season strategy like a boss

3y Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

View article
The digital marketing experience of a 250+ year old global luxury brand
Customer experience

The digital marketing experience of a 250+ year old global luxury brand

3y Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

View article
How Epicor transformed into a human-first Masterbrand
Case Study

How Epicor transformed into a human-first Masterbrand

3y Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

View article
Putting the "personal" in personalization
Customer experience

Putting the "personal" in personalization

3y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

View article
Fazoli’s Restaurants: Driving loyalty with app-based program
Case Study

Fazoli’s Restaurants: Driving loyalty with app-based program

3y Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

View article
CMO's handbook to building great marketing teams
Digital Leaders

CMO's handbook to building great marketing teams

3y Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

View article
The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing
Digital Leaders

The ClickZ Experience 2021: power your strategy with the world's greatest m...

3y Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

View article
Why domain-level “intent” can mislead the buyer journey analysis
Digital Marketing

Why domain-level “intent” can mislead the buyer journey analysis

3y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

View article
No limits, no budget: How Asics built the Eternal Run campaign
Case Study

No limits, no budget: How Asics built the Eternal Run campaign

3y Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

View article
Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
AI & Automation

Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

View article
Three trends challenger brand marketers need to know
Digital Advertising

Three trends challenger brand marketers need to know

3y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

View article
Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

View article
CMOs and modern marketing
Data insights

CMOs and modern marketing

3y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

View article
Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

3y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

View article
Senior executives, here's why you need to become B2B influencers
B2B

Senior executives, here's why you need to become B2B influencers

3y Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

View article
Can we trust AI if we don't trust each other?
AI & Automation

Can we trust AI if we don't trust each other?

3y Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

View article