Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first.
Advanced Email Marketing
In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS.
With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices.
Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns.
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well.
Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy.
These tips can help marketers get consumers excited about their email marketing campaigns.