In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
Advanced Email Marketing
While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices.
Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns.
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well.
Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy.
These tips can help marketers get consumers excited about their email marketing campaigns.
If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them.
Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday.
Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be.