The Fine Art of Building Inbox Anticipation
Advanced Email Marketing

The Fine Art of Building Inbox Anticipation

9y Catherine Magoffin

The Fine Art of Building Inbox Anticipation

These tips can help marketers get consumers excited about their email marketing campaigns. Read More...

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Putting the Life Back in Your Customer Lifecycle
Advanced Email Marketing

Putting the Life Back in Your Customer Lifecycle

10y Catherine Magoffin

Putting the Life Back in Your Customer Lifecycle

If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...

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Get in the Halloween Spirit With These Marketing Tricks and Treats
Advanced Email Marketing

Get in the Halloween Spirit With These Marketing Tricks and Treats

10y Katrina Conn

Get in the Halloween Spirit With These Marketing T...

Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...

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Data Must Drive Your 2015 Digital Marketing Planning
Advanced Email Marketing

Data Must Drive Your 2015 Digital Marketing Planning

10y Catherine Magoffin

Data Must Drive Your 2015 Digital Marketing Planni...

Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...

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Your Customer’s Life Is Happening NOW - How Are You Responding?
Advanced Email Marketing

Your Customer’s Life Is Happening NOW - How Are You Responding?

10y Katrina Conn

Your Customer’s Life Is Happening NOW - How Are Yo...

Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...

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Do Not Reply to This Email
Advanced Email Marketing

Do Not Reply to This Email

10y Jeanne Jennings

Do Not Reply to This Email

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...

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Email Marketing’s Day in the Sun
Advanced Email Marketing

Email Marketing’s Day in the Sun

10y Catherine Magoffin

Email Marketing’s Day in the Sun

As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...

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Where Does Context Live?
Advanced Email Marketing

Where Does Context Live?

10y Katrina Conn

Where Does Context Live?

Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...

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Connecting the Dots to Deliver Context
Advanced Email Marketing

Connecting the Dots to Deliver Context

10y Catherine Magoffin

Connecting the Dots to Deliver Context

The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...

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Is Email Innovation an Oxymoron? No! Here’s Why
Advanced Email Marketing

Is Email Innovation an Oxymoron? No! Here’s Why

10y Catherine Magoffin

Is Email Innovation an Oxymoron? No! Here’s Why

Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...

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4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Advanced Email Marketing

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

10y Katrina Conn

4 Traits of Today's Consumers That Make Present Te...

What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...

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It’s 2014 - Why Don’t All Brands Segment?
Advanced Email Marketing

It’s 2014 - Why Don’t All Brands Segment?

10y Justin Williams

It’s 2014 - Why Don’t All Brands Segment?

Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...

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When Onboarding, Focus on Lifetime Value, Not Return on Investment
Advanced Email Marketing

When Onboarding, Focus on Lifetime Value, Not Return on Investment

10y Justin Williams

When Onboarding, Focus on Lifetime Value, Not Retu...

Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...

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The 2 Possible Responses to Any Marketing Report
Advanced Email Marketing

The 2 Possible Responses to Any Marketing Report

10y Justin Williams

The 2 Possible Responses to Any Marketing Report

There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...

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Building and Maintaining Customer Loyalty With Today’s Consumer
Advanced Email Marketing

Building and Maintaining Customer Loyalty With Today’s Consumer

10y Katrina Conn

Building and Maintaining Customer Loyalty With Tod...

There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...

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3 Ways (Plus 1 Key) to Succeed at Progressive Profiling
Advanced Email Marketing

3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

10y Justin Williams

3 Ways (Plus 1 Key) to Succeed at Progressive Prof...

In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your custome...

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Custom Email Marketing Reports: A Huge Step Toward Better Results
Advanced Email Marketing

Custom Email Marketing Reports: A Huge Step Toward Better Results

10y Justin Williams

Custom Email Marketing Reports: A Huge Step Toward...

Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So ...

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Why Your Cross-Channel Marketing Needs to Live in the Present…Tense
Advanced Email Marketing

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

10y Katrina Conn

Why Your Cross-Channel Marketing Needs to Live in ...

Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...

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Measure Better -- Segmentation Analysis Applied to Email
Advanced Email Marketing

Measure Better -- Segmentation Analysis Applied to Email

10y Justin Williams

Measure Better -- Segmentation Analysis Applied to...

Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your b...

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3 Tips for Maintaining Customer Engagement in the Inbox
Advanced Email Marketing

3 Tips for Maintaining Customer Engagement in the Inbox

10y Justin Williams

3 Tips for Maintaining Customer Engagement in the ...

Learn how to improve email performance by building long-term customer engagement through emails. Read More...

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Moving Beyond Basic Personalization to Real-Time Marketing
Advanced Email Marketing

Moving Beyond Basic Personalization to Real-Time Marketing

10y Katrina Conn

Moving Beyond Basic Personalization to Real-Time M...

Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Advanced Email Marketing

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

10y Derek Harding

Google Quietly Updates Gmail to Cache Images: Impa...

Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Read More...

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2 Methods for Getting an Email Opened and 1 That Doesn't Work
Advanced Email Marketing

2 Methods for Getting an Email Opened and 1 That Doesn't Work

10y Justin Williams

2 Methods for Getting an Email Opened and 1 That D...

How to highlight the potential loss of not opening and how to use a name to drive action. Read More...

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Email Subject Lines...Say What?
Advanced Email Marketing

Email Subject Lines...Say What?

10y Kara Trivunovic

Email Subject Lines...Say What?

Six elements we should all consider about the subject lines of the messages we send. Read More...

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How to Create Customer Personas That Make an Impact
Advanced Email Marketing

How to Create Customer Personas That Make an Impact

10y Justin Williams

How to Create Customer Personas That Make an Impac...

Here are just three of the ways you can collect and analyze data from your customers to create personas. Read More...

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Don't You Know Who I Am?! A Cautionary Marketing Tale
Advanced Email Marketing

Don't You Know Who I Am?! A Cautionary Marketing Tale

10y Katrina Conn

Don't You Know Who I Am?! A Cautionary Marketing T...

A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective comm...

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Email Subject Lines and the Brain
Advanced Email Marketing

Email Subject Lines and the Brain

10y Justin Williams

Email Subject Lines and the Brain

Use the programming of the brain to raise open rates. Read More...

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