Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more
Advanced Email Marketing
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. ... read more
Optimize your email marketing program by testing its functionality with these strategies.
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first.
In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS.
With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices.