Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
Advanced Email Marketing
What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer.
Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential.
Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer?
There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react?
There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities.
In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are.
Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much can my team handle and what efforts will result in the maximum return?
Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your customers' present-tense context, here's what you're missing.
Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future.