If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them.
Advanced Email Marketing
Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday.
Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be.
Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"?
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact?
Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions.
The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience.
Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer.