Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"?
Advanced Email Marketing
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact?
Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions.
The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience.
Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today.
What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer.
Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential.
Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer?
There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react?