Email Marketing Is No Stranger to Big Data
Advanced Email Marketing

Email Marketing Is No Stranger to Big Data

11y Justin Williams

Email Marketing Is No Stranger to Big Data

If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Read More...

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Learning From 'The Break-Up': 4 Steps to Better Customer Relationships
Advanced Email Marketing

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

11y Kara Trivunovic

Learning From 'The Break-Up': 4 Steps to Better Cu...

If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Read More...

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Is It Ever Time to Say Goodbye to Your Email Subscribers?
Advanced Email Marketing

Is It Ever Time to Say Goodbye to Your Email Subscribers?

12y Tal Nathan

Is It Ever Time to Say Goodbye to Your Email Subsc...

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention....

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Taking Your Email on the Road
Advanced Email Marketing

Taking Your Email on the Road

12y Kara Trivunovic

Taking Your Email on the Road

Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Read Mo...

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Where Have All the Control Groups Gone?
Advanced Email Marketing

Where Have All the Control Groups Gone?

12y Kara Trivunovic

Where Have All the Control Groups Gone?

In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Read More...

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Privacy Is So 1999
Advanced Email Marketing

Privacy Is So 1999

12y Tal Nathan

Privacy Is So 1999

For the right offer, I'll tell you everything! Read More

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Sourcing Quality Editorial Content for Email Newsletters
Advanced Email Marketing

Sourcing Quality Editorial Content for Email Newsletters

12y Jeanne Jennings

Sourcing Quality Editorial Content for Email Newsl...

Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing opti...

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Text Messaging Can Be More Than Cool
Advanced Email Marketing

Text Messaging Can Be More Than Cool

12y Tal Nathan

Text Messaging Can Be More Than Cool

Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Read More...

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9 Ways to Grow a Responsive Email Marketing Database
Advanced Email Marketing

9 Ways to Grow a Responsive Email Marketing Database

12y Tal Nathan

9 Ways to Grow a Responsive Email Marketing Databa...

Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Read More...

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It's 3 a.m. - Do You Know Where Your Customer Data Is?
Advanced Email Marketing

It's 3 a.m. - Do You Know Where Your Customer Data Is?

12y Tal Nathan

It's 3 a.m. - Do You Know Where Your Customer Data...

When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Read More...

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Marketing in the Mobile Email Revolution
Advanced Email Marketing

Marketing in the Mobile Email Revolution

12y Tal Nathan

Marketing in the Mobile Email Revolution

How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...

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Successful Email Marketing: It's About Time
Advanced Email Marketing

Successful Email Marketing: It's About Time

12y Tal Nathan

Successful Email Marketing: It's About Time

Which is better: delivering the right message or delivering at the right time? Read More...

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Time to Stop Optimizing for Big Browser?
Advanced Email Marketing

Time to Stop Optimizing for Big Browser?

12y Tal Nathan

Time to Stop Optimizing for Big Browser?

Are you prepared for the mobile movement? Read More...

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4 Springtime Tips to Reinvigorate Your Email Marketing
Advanced Email Marketing

4 Springtime Tips to Reinvigorate Your Email Marketing

12y Tal Nathan

4 Springtime Tips to Reinvigorate Your Email Marke...

Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...

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March Email Madness - 4 No. 1 Seed Strategies
Advanced Email Marketing

March Email Madness - 4 No. 1 Seed Strategies

12y Tal Nathan

March Email Madness - 4 No. 1 Seed Strategies

A prediction for the No. 1 seeds of email marketing. Read More...

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Post-Purchase Program-Alooza
Advanced Email Marketing

Post-Purchase Program-Alooza

12y Tal Nathan

Post-Purchase Program-Alooza

Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Re...

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2012 Super Bowl Ads: An Email Marketer's Perspective
Advanced Email Marketing

2012 Super Bowl Ads: An Email Marketer's Perspective

12y Tal Nathan

2012 Super Bowl Ads: An Email Marketer's Perspecti...

If you're known for creating value with your messages, your consumers will look for them. Read More...

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10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012
Advanced Email Marketing

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

12y Tal Nathan

10 Email Marketing Tips to Spruce up Your Welcome ...

First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Read More...

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Get to Know Your Customers With 'Interactive' Email
Advanced Email Marketing

Get to Know Your Customers With 'Interactive' Email

12y Tal Nathan

Get to Know Your Customers With 'Interactive' Emai...

How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Rea...

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Data Drives Relevance, Behavioral Data Drives Performance!
Advanced Email Marketing

Data Drives Relevance, Behavioral Data Drives Performance!

12y Tal Nathan

Data Drives Relevance, Behavioral Data Drives Perf...

The three basic ways to get information about your customers: looking, asking, and buying. Read More...

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Are Your Transactional Emails Living Up to Expectations?
Advanced Email Marketing

Are Your Transactional Emails Living Up to Expectations?

12y Tal Nathan

Are Your Transactional Emails Living Up to Expecta...

Five things that consumers expect from transactional messages. Read More...

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Understanding the Seasonality of Email Marketing
Advanced Email Marketing

Understanding the Seasonality of Email Marketing

12y Tal Nathan

Understanding the Seasonality of Email Marketing

Five questions to ask yourself about your 2011 holiday email programs. Read More...

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Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing
Advanced Email Marketing

Customer Referrals in the New Marketing Democracy Spell the End of Ego Mark...

13y Tal Nathan

Customer Referrals in the New Marketing Democracy ...

Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Read More...

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Applying Steve Jobs' Rules of Success to Email Marketing
Advanced Email Marketing

Applying Steve Jobs' Rules of Success to Email Marketing

13y Tal Nathan

Applying Steve Jobs' Rules of Success to Email Mar...

If you start with doing what you love, the rest will flow from there. Read More...

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Daily Deal Sites: Keeping It Real Relevant
Advanced Email Marketing

Daily Deal Sites: Keeping It Real Relevant

13y Tal Nathan

Daily Deal Sites: Keeping It Real Relevant

Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successf...

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Standing Out in a Crowded Daily Deals Field
Advanced Email Marketing

Standing Out in a Crowded Daily Deals Field

13y Tal Nathan

Standing Out in a Crowded Daily Deals Field

Innovation and timeliness are key - just ask Groupon and HauteLook. Read More...

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Adventures in Email Marketing: I'm Writing to Say I'm Sorry
Advanced Email Marketing

Adventures in Email Marketing: I'm Writing to Say I'm Sorry

13y Tal Nathan

Adventures in Email Marketing: I'm Writing to Say ...

Four tips to have at the ready when good email programs go bad. Read More...

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