4 strategic differences in writing emails for B2B vs B2C
B2C

4 strategic differences in writing emails for B2B vs B2C

7y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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Five email marketing tips to increase Black Friday ecommerce traffic
B2C Email Marketing

Five email marketing tips to increase Black Friday ecommerce traffic

8y Tereza Litsa

Five email marketing tips to increase Black Friday...

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Q&A: Tim Clark on NASCAR's email marketing strategy
Advanced Email Marketing

Q&A: Tim Clark on NASCAR's email marketing strategy

8y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

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Hey! Why are politicians’ emails so spammy?
Advanced Email Marketing

Hey! Why are politicians’ emails so spammy?

8y Parry Malm

Hey! Why are politicians’ emails so spammy?

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...

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How Graze uses email marketing for customer retention
B2C Email Marketing

How Graze uses email marketing for customer retention

8y Rebecca Sentance

How Graze uses email marketing for customer retent...

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...

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How to use emojis in email subject lines without being a spammer
Advanced Email Marketing

How to use emojis in email subject lines without being a spammer

8y Parry Malm

How to use emojis in email subject lines without b...

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...

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When Good Shoppers Stray
B2C Email Marketing

When Good Shoppers Stray

9y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer
B2C Email Marketing

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

9y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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Millennials: The Shopping Cart Masters
B2C Email Marketing

Millennials: The Shopping Cart Masters

9y Jim Davidson

Millennials: The Shopping Cart Masters

Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...

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Reaching the Product Page Abandoner
B2C Email Marketing

Reaching the Product Page Abandoner

9y Jim Davidson

Reaching the Product Page Abandoner

Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...

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4 Ways to Start Delighting Your Subscribers
B2C Email Marketing

4 Ways to Start Delighting Your Subscribers

9y Jim Davidson

4 Ways to Start Delighting Your Subscribers

Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...

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4 Ways to Stop Annoying Your Subscribers
B2C Email Marketing

4 Ways to Stop Annoying Your Subscribers

9y Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...

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8 Spring Cleaning To-Dos for E-Commerce Marketers
B2C Email Marketing

8 Spring Cleaning To-Dos for E-Commerce Marketers

9y Jim Davidson

8 Spring Cleaning To-Dos for E-Commerce Marketers

Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...

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Action/Reaction: Triggered Messages and Newton’s Third Law of Motion
B2C Email Marketing

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

9y Jim Davidson

Action/Reaction: Triggered Messages and Newton’s T...

In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...

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Auld Lang Sigh! 3 New Year's E-Commerce To-Dos
B2C Email Marketing

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

9y Jim Davidson

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...

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A Look at the Inbox: When Did Black Friday Really Start?
B2C Email Marketing

A Look at the Inbox: When Did Black Friday Really Start?

10y Jim Davidson

A Look at the Inbox: When Did Black Friday Really ...

Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...

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3 Cyber Monday Mistakes to Avoid
B2C Email Marketing

3 Cyber Monday Mistakes to Avoid

10y Jim Davidson

3 Cyber Monday Mistakes to Avoid

When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...

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A Shining Start: Early Holiday Season Strategies
B2C Email Marketing

A Shining Start: Early Holiday Season Strategies

10y Jim Davidson

A Shining Start: Early Holiday Season Strategies

Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...

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Savvy Seniors: Engaging the 65+ Online Shopper
B2C Email Marketing

Savvy Seniors: Engaging the 65+ Online Shopper

10y Jim Davidson

Savvy Seniors: Engaging the 65+ Online Shopper

Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...

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Get It Right: Cart Utilization Is Not Cart Abandonment
B2C Email Marketing

Get It Right: Cart Utilization Is Not Cart Abandonment

10y Jim Davidson

Get It Right: Cart Utilization Is Not Cart Abandon...

Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...

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Group Therapy: Connecting Your E-Commerce and Email Service Providers
B2C Email Marketing

Group Therapy: Connecting Your E-Commerce and Email Service Providers

10y Jim Davidson

Group Therapy: Connecting Your E-Commerce and Emai...

It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...

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Send More, Make More: All the Cool Kids Are Doing It, Right?
B2C Email Marketing

Send More, Make More: All the Cool Kids Are Doing It, Right?

10y Jim Davidson

Send More, Make More: All the Cool Kids Are Doing ...

As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...

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Fun With Email Fundamentals
B2C Email Marketing

Fun With Email Fundamentals

10y Jim Davidson

Fun With Email Fundamentals

If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...

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Show Your Subscribers Some Love
B2C Email Marketing

Show Your Subscribers Some Love

10y Jim Davidson

Show Your Subscribers Some Love

When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...

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Stop Treating All Cart-Abandoners the Same Way
B2C Email Marketing

Stop Treating All Cart-Abandoners the Same Way

10y Jim Davidson

Stop Treating All Cart-Abandoners the Same Way

A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...

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How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing
B2C Email Marketing

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

10y Jim Davidson

How to Use ELI5 Messaging to Reach TL;DR Non-Click...

Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...

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