Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
B2C Email Marketing
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more
Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and ... read more
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more
Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions.
Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.
Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit those carts, even on another device.
Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be.