When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.
B2C Email Marketing
Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with engaging and strategic emails.
Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers.
Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization.
It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups in your work life?
As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged.
If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer.
When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye.
A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways.
Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales.