In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology.
B2C Email Marketing
As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year.
Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, and how early they are starting their promotions.
When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.
Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with engaging and strategic emails.
Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers.
Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization.
It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups in your work life?
As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged.
If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer.