Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mi...
View articleWhile a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder s...
View articleWhile abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...
View articleUsing popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...
View articleWith a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...
View articleGmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forci...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleFor the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...
View articleEffective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleIf consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...
View articleConsider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh...
View articleNo one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Read More...
View articleWhat will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during ...
View articleWhile it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your ...
View articleStreamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasan...
View articleThe morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. ...
View articleFive behaviors that can lead to digital hoarding and how you can overcome them. Read More...
View articleTaking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
View articleHow are marketers preparing for this multi-device consumer? Read More...
View articlePrepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...
View articleA look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...
View articleA complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...
View articleA look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Read More...
View articleA multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Read More...
View articleThe top three email campaigns you can automate to drive conversion. Read More...
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