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    Special Characters: A Trend or Just Trendy?
    B2C Email Marketing

    Special Characters: A Trend or Just Trendy?

    12y Jim Davidson

    Special Characters: A Trend or Just Trendy?

    The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Read More...

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    How to Drive Revenue From Retention Email Marketing
    B2C Email Marketing

    How to Drive Revenue From Retention Email Marketing

    12y Matthew Hayes

    How to Drive Revenue From Retention Email Marketin...

    Four types of email campaigns designed for existing customers. Read More...

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    Groupon: Is It the Deals or the Copy?
    B2C Email Marketing

    Groupon: Is It the Deals or the Copy?

    12y Brian Massey

    Groupon: Is It the Deals or the Copy?

    Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Read More...

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    5 Quick Wins for Holiday Retail Email Campaigns
    B2C Email Marketing

    5 Quick Wins for Holiday Retail Email Campaigns

    13y Simms Jenkins

    5 Quick Wins for Holiday Retail Email Campaigns

    How to avoid post-holiday carnage. Read More...

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    Groupon's New Deal: Direct E-commerce
    B2C Email Marketing

    Groupon's New Deal: Direct E-commerce

    13y Christopher Heine

    Groupon's New Deal: Direct E-commerce

    Daily deals player launches "Groupon Goods" after profitable run in the U.K. Read More...

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