Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
Email Marketing Best Practices
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
Why creating a low effort experience is important in email marketing.
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more