As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
Email Marketing Best Practices
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
Why creating a low effort experience is important in email marketing.
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.