One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
Email Marketing Best Practices
Optimize your email marketing program by testing its functionality with these strategies.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences.
Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts.
A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area?