Email deliverability is on the decline: report
Advanced Email Marketing

Email deliverability is on the decline: report

8y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Q&A: Tim Clark on NASCAR's email marketing strategy
Advanced Email Marketing

Q&A: Tim Clark on NASCAR's email marketing strategy

8y Graham Charlton

Q&A: Tim Clark on NASCAR's email marketing str...

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...

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Eight ways to improve the effectiveness of your email marketing
Email

Eight ways to improve the effectiveness of your email marketing

8y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

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Should brands ever use 'do not reply' email addresses?
Email

Should brands ever use 'do not reply' email addresses?

8y Graham Charlton

Should brands ever use 'do not reply' email addres...

No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails?  In this post IR...

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Six email marketing optimization tips from #ClickZChat
Advanced Email Marketing

Six email marketing optimization tips from #ClickZChat

8y Matt Owen

Six email marketing optimization tips from #ClickZ...

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...

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Hey! Why are politicians’ emails so spammy?
Advanced Email Marketing

Hey! Why are politicians’ emails so spammy?

8y Parry Malm

Hey! Why are politicians’ emails so spammy?

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...

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Not having DMARC can hurt but having it may hurt more
Advanced Email Marketing

Not having DMARC can hurt but having it may hurt more

8y Derek Harding

Not having DMARC can hurt but having it may hurt m...

Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...

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How Graze uses email marketing for customer retention
B2C Email Marketing

How Graze uses email marketing for customer retention

8y Rebecca Sentance

How Graze uses email marketing for customer retent...

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...

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How to use emojis in email subject lines without being a spammer
Advanced Email Marketing

How to use emojis in email subject lines without being a spammer

8y Parry Malm

How to use emojis in email subject lines without b...

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...

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A cleaned up email strategy can only get you so far
Advanced Email Marketing

A cleaned up email strategy can only get you so far

8y Kara Trivunovic

A cleaned up email strategy can only get you so fa...

In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very s...

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Email marketing in 2020: plenty of waves of disruption
Email

Email marketing in 2020: plenty of waves of disruption

8y Simms Jenkins

Email marketing in 2020: plenty of waves of disrup...

While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...

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The four main points on the path to consumer-first marketing
Advanced Email Marketing

The four main points on the path to consumer-first marketing

8y Catherine Magoffin

The four main points on the path to consumer-first...

Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all w...

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How marketers can avoid poor customer service within the email industry
Email

How marketers can avoid poor customer service within the email industry

8y Ryan Phelan

How marketers can avoid poor customer service with...

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...

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Parry Malm on email automation and (lack of) ESP innovation
Automation

Parry Malm on email automation and (lack of) ESP innovation

8y Graham Charlton

Parry Malm on email automation and (lack of) ESP i...

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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A beginning of year audit checklist for your email marketing program
Email

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Two more New Year’s resolutions to add to your list
Email

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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How top email marketers defend value by ensuring trust
Email

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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Separating the 'what' from the 'how' in digital marketing
Email

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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Do you know when to call in the email experts?
Email

Do you know when to call in the email experts?

9y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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Is email the best channel for customer service?
Email

Is email the best channel for customer service?

9y Graham Charlton

Is email the best channel for customer service?

A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

9y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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The 7 commandments of monetizing your subscriber base
Email

The 7 commandments of monetizing your subscriber base

9y Guest

The 7 commandments of monetizing your subscriber b...

How proper content monetization can greatly increase your bottom line. Read More...

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