It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...
View articleIn advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platf...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleNo reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post IR...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleEver since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...
View articleProperly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...
View articleGraze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...
View articleAh, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...
View articleIn April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very s...
View articleWhile emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...
View articleUnderstand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all w...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleOptimize your email marketing program by testing its functionality with these strategies. Read More...
View articleTo start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...
View articleBecause the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...
View articleEmail programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleHow well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleHow proper content monetization can greatly increase your bottom line. Read More...
View article"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
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