In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they ... read more
Email Marketing Best Practices
While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old ... read more
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. ... read more
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. ... read more
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends ... read more
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
Optimize your email marketing program by testing its functionality with these strategies.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.