A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area?
Email Marketing Best Practices
Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season.
How proper content monetization can greatly increase your bottom line.
"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email.
The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many and not enough email.
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats.
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns.
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience.
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable.
Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business.