A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here a...
View articleWell-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and ...
View articleFour tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...
View articleA new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...
View articleRohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...
View articleEmail never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...
View articleLearn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...
View articleA fresh look at the email-related companies making a splash in the private sector and public markets. Read More...
View articleAs email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...
View articleIn email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....
View articleCrowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds h...
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleThe last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...
View articleEmail marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleWhat the Publicis Omnicom merger means for email marketers. Read More...
View articleWhat is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. ...
View articleEmail seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...
View articleMake sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Read More...
View articleWhy email has changed…and must continue to do so. Read More
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleWhat do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part se...
View articleThis year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...
View articleWhy remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...
View articleShouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Read More...
View articleBridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...
View articleFor anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place...
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