Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]
Email

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [...

10y Jessica Lee

Is Your Brand Sending Emails Thursdays at Lunch Ti...

A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here a...

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros
Email

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 ...

10y Simms Jenkins

How to Inspire Subscriber Love and Loyalty With Gr...

Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and ...

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B2B Email Marketing Tricks of the Trade
Email

B2B Email Marketing Tricks of the Trade

10y Simms Jenkins

B2B Email Marketing Tricks of the Trade

Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...

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Email Blows Social Media Out the Door -- Any More Questions?
Email

Email Blows Social Media Out the Door -- Any More Questions?

10y Simms Jenkins

Email Blows Social Media Out the Door -- Any More ...

A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...

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What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs
Email

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

10y Simms Jenkins

What Makes Your Audience Tick? An Interview With E...

Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...

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5 Must-Do New Year’s Resolutions for Email Marketers
Email

5 Must-Do New Year’s Resolutions for Email Marketers

10y Simms Jenkins

5 Must-Do New Year’s Resolutions for Email Markete...

Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...

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The New Email Marketing Rules
Email

The New Email Marketing Rules

10y Simms Jenkins

The New Email Marketing Rules

Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...

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The Fastest Growing and Most Valuable Email Marketing Companies
Email

The Fastest Growing and Most Valuable Email Marketing Companies

10y Simms Jenkins

The Fastest Growing and Most Valuable Email Market...

A fresh look at the email-related companies making a splash in the private sector and public markets. Read More...

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Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Email

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

10y Kara Trivunovic

Jonah Berger's 6 STEPPS for Success Applied to Ema...

As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...

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Email Performance Testing: Look at the Trees – and the Forest
Email

Email Performance Testing: Look at the Trees – and the Forest

10y Jeanne Jennings

Email Performance Testing: Look at the Trees – and...

In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....

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The Power of the People: What Email Marketers Are Talking About Going Into 2014
Email

The Power of the People: What Email Marketers Are Talking About Going Into ...

10y Simms Jenkins

The Power of the People: What Email Marketers Are ...

Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds h...

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5 Tips for Online Surveys that Build Relationships and Drive Sales
Email

5 Tips for Online Surveys that Build Relationships and Drive Sales

10y Jeanne Jennings

5 Tips for Online Surveys that Build Relationships...

No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....

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5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
Email

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

10y Simms Jenkins

5 Low Hanging Fruit To Build Momentum & Drive ...

The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...

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Sex with Data? An Email Marketer’s Tale
Email

Sex with Data? An Email Marketer’s Tale

10y Simms Jenkins

Sex with Data? An Email Marketer’s Tale

Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...

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Set the Right Expectation for Your Campaign Results
Asia

Set the Right Expectation for Your Campaign Results

11y Eddie Choi

Set the Right Expectation for Your Campaign Result...

Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...

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Size or Specialization?
Email

Size or Specialization?

11y Simms Jenkins

Size or Specialization?

What the Publicis Omnicom merger means for email marketers. Read More...

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How to Ride High in Email Marketing
Email

How to Ride High in Email Marketing

11y Simms Jenkins

How to Ride High in Email Marketing

What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. ...

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Email

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

11y Simms Jenkins

Digital Leaders React to the Salesforce/ExactTarge...

Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...

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7 Reasons Why Your Email Marketing Program May Fail
Email

7 Reasons Why Your Email Marketing Program May Fail

11y Simms Jenkins

7 Reasons Why Your Email Marketing Program May Fai...

Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Read More...

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The Future of the New Inbox
Email

The Future of the New Inbox

11y Simms Jenkins

The Future of the New Inbox

Why email has changed…and must continue to do so. Read More

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The 6 Golden Rules of Mobile Email
Email

The 6 Golden Rules of Mobile Email

11y Simms Jenkins

The 6 Golden Rules of Mobile Email

The rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...

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The 2 Most Important Things for Email Marketers in 2013
Email

The 2 Most Important Things for Email Marketers in 2013

11y Simms Jenkins

The 2 Most Important Things for Email Marketers in...

What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part se...

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Why Your Brand Needs Email Smarts More Than Ever in 2013
Email

Why Your Brand Needs Email Smarts More Than Ever in 2013

11y Simms Jenkins

Why Your Brand Needs Email Smarts More Than Ever i...

This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...

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How to Optimize Your B2B Email Campaigns
Email

How to Optimize Your B2B Email Campaigns

11y Simms Jenkins

How to Optimize Your B2B Email Campaigns

Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...

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Email Acquisition Tactics - Fair Game or Dirty Business?
Email

Email Acquisition Tactics - Fair Game or Dirty Business?

11y Simms Jenkins

Email Acquisition Tactics - Fair Game or Dirty Bus...

Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Read More...

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Connecting in an Expanded Messaging Marketplace
Email

Connecting in an Expanded Messaging Marketplace

11y Simms Jenkins

Connecting in an Expanded Messaging Marketplace

Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...

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Email's Place in the Emerging Entrepreneurial Economy
Email

Email's Place in the Emerging Entrepreneurial Economy

12y Simms Jenkins

Email's Place in the Emerging Entrepreneurial Econ...

For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place...

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