Where Should You Make Your Email Marketing Investments in a Changing Industry?
Email

Where Should You Make Your Email Marketing Investments in a Changing Indust...

12y Simms Jenkins

Where Should You Make Your Email Marketing Investm...

There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Read More...

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The Changing Landscape of Email Investment
Email

The Changing Landscape of Email Investment

12y Simms Jenkins

The Changing Landscape of Email Investment

What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part...

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Driving Your SMB Forward With Email
Email

Driving Your SMB Forward With Email

12y Simms Jenkins

Driving Your SMB Forward With Email

Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-...

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The New Email Marketing Essentials for Small and Medium Business
Email

The New Email Marketing Essentials for Small and Medium Business

12y Simms Jenkins

The New Email Marketing Essentials for Small and M...

How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two...

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Let the Silos Fall Down!
Email

Let the Silos Fall Down!

12y Simms Jenkins

Let the Silos Fall Down!

Part two in a two-part interview with Jay Baer. Read More

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Why Email Is Like Madonna and Facebook Is Lady Gaga
Email

Why Email Is Like Madonna and Facebook Is Lady Gaga

12y Simms Jenkins

Why Email Is Like Madonna and Facebook Is Lady Gag...

Part one in a two-part interview with Jay Baer. Read More...

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Mobile Revolutionizing the Inbox
Email

Mobile Revolutionizing the Inbox

12y Simms Jenkins

Mobile Revolutionizing the Inbox

What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Read More...

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Mobile's Pending Revolution of the Inbox
Email

Mobile's Pending Revolution of the Inbox

12y Simms Jenkins

Mobile's Pending Revolution of the Inbox

A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in...

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Are Email Programs Getting Better?
Email

Are Email Programs Getting Better?

12y Simms Jenkins

Are Email Programs Getting Better?

How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Read More...

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Changing Consumer Perceptions of the Email Channel
Email

Changing Consumer Perceptions of the Email Channel

12y Simms Jenkins

Changing Consumer Perceptions of the Email Channel

What that means for digital marketers. Part one in a two-part interview. Read More...

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4 Email Marketing Trends That Matter in 2012
Email

4 Email Marketing Trends That Matter in 2012

12y Simms Jenkins

4 Email Marketing Trends That Matter in 2012

Marketers will need to rethink how they communicate with subscribers. Start here. Read More...

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5 Ways to Sell Your Email Program to the C-Suite
Email

5 Ways to Sell Your Email Program to the C-Suite

12y Simms Jenkins

5 Ways to Sell Your Email Program to the C-Suite

You must pitch your email marketing program properly to win support from senior management. Read More...

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25 Things Email Marketers Must Avoid in 2012
Email

25 Things Email Marketers Must Avoid in 2012

12y Simms Jenkins

25 Things Email Marketers Must Avoid in 2012

Don't succumb to these traps. Read More

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4 Ways to Engage Email Non-Responders
Email

4 Ways to Engage Email Non-Responders

12y Simms Jenkins

4 Ways to Engage Email Non-Responders

Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Read More...

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Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Email

Inbox Rising: Email Emerges as the Dominant Digital Communication Channel

12y Simms Jenkins

Inbox Rising: Email Emerges as the Dominant Digita...

A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Read More...

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Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Email

Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?

12y Simms Jenkins

Cyber Monday Storms the Inbox: Was Gold Delivered ...

Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Read More...

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Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Email

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

13y Simms Jenkins

Does $14 Million Worth of Email Addresses Cross th...

Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Read More...

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6 Reflections on Connections 2011
Email

6 Reflections on Connections 2011

13y Simms Jenkins

6 Reflections on Connections 2011

The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Read More...

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Ensuring Your Email Gets Read in a Changing Digital World
Email

Ensuring Your Email Gets Read in a Changing Digital World

13y Simms Jenkins

Ensuring Your Email Gets Read in a Changing Digita...

As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Read More...

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4 Surefire Ways to Get Your Emails Read
Email

4 Surefire Ways to Get Your Emails Read

13y Simms Jenkins

4 Surefire Ways to Get Your Emails Read

How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Read More...

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6 Email Tests to Try
Email

6 Email Tests to Try

13y Simms Jenkins

6 Email Tests to Try

Looking for ways to improve your email marketing campaign performance? Start here. Read More...

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The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

13y Simms Jenkins

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

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2011, The Year of Email: The Halftime Report
Email

2011, The Year of Email: The Halftime Report

13y Simms Jenkins

2011, The Year of Email: The Halftime Report

Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Read More...

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Social Networks and Bacn - The Good, Bad, and Ugly
Email

Social Networks and Bacn - The Good, Bad, and Ugly

13y Simms Jenkins

Social Networks and Bacn - The Good, Bad, and Ugly

Six tips and best practices to follow if you deliver the bacn. Read More...

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Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Email

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

13y Simms Jenkins

Inside Your Marketing Department: Who Is the Right...

Are email folks the most appropriate owners of social media In your organization? Read More...

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E-mail Is Social
Email

E-mail Is Social

13y Simms Jenkins

E-mail Is Social

Do you have a holistic messaging strategy? Here's how to adopt that mindset. Read More...

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Open Letter to Facebook (Per Your Email Program)
Email

Open Letter to Facebook (Per Your Email Program)

13y Simms Jenkins

Open Letter to Facebook (Per Your Email Program)

Your email marketing stinks. Here are five ways to fix it. Read More...

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