8 Questions About the State of Email Marketing
Email

8 Questions About the State of Email Marketing

13y Simms Jenkins

8 Questions About the State of Email Marketing

For all those worried about email in the days of Twitter and Facebook, learn some truths here. Read More...

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In Appreciation of Email Rock Stars
Email

In Appreciation of Email Rock Stars

13y Simms Jenkins

In Appreciation of Email Rock Stars

A look at the daily schedule of an email marketer...it's crazier than you would think. Read More...

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When Automated E-mails Attack
Email

When Automated E-mails Attack

13y Simms Jenkins

When Automated E-mails Attack

How to elevate your e-mail efforts within your demand generation program. Read More...

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Digital's Great Teenage Misunderstanding
Email

Digital's Great Teenage Misunderstanding

13y Simms Jenkins

Digital's Great Teenage Misunderstanding

The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Read More...

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Why the E-mail Newsletter Deserves a Second Chance
Email

Why the E-mail Newsletter Deserves a Second Chance

13y Simms Jenkins

Why the E-mail Newsletter Deserves a Second Chance

Start with this premise: Don't think of it as a newsletter. Read More...

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The Best Time of Day to Send Your E-mails Is...
Email

The Best Time of Day to Send Your E-mails Is...

13y Simms Jenkins

The Best Time of Day to Send Your E-mails Is...

Myths and new thoughts for e-mail timing. Read More...

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The Bandwagon Has Room
Email

The Bandwagon Has Room

13y Simms Jenkins

The Bandwagon Has Room

Four reasons why e-mail reigns supreme in 2011. Read More

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8 Things I Wish Everyone Knew About E-mail Marketing
Email

8 Things I Wish Everyone Knew About E-mail Marketing

13y Simms Jenkins

8 Things I Wish Everyone Knew About E-mail Marketi...

There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Read More...

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Facebook Messages - 8 Points to Consider
Email

Facebook Messages - 8 Points to Consider

13y Simms Jenkins

Facebook Messages - 8 Points to Consider

How will Facebook Messages shake up your e-mail program? Read More...

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Facebook Messages: Inbox Savior or Terror?
Email

Facebook Messages: Inbox Savior or Terror?

13y Simms Jenkins

Facebook Messages: Inbox Savior or Terror?

What you need to know to protect your e-mail program. Read More...

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E-mail Reality Check
Email

E-mail Reality Check

13y Simms Jenkins

E-mail Reality Check

Are you working on these basics before you pursue the next new thing in e-mail marketing? Read More...

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15 More Questions to Ask Your E-mail Partner
Email

15 More Questions to Ask Your E-mail Partner

13y Simms Jenkins

15 More Questions to Ask Your E-mail Partner

The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help...

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17 Questions to Ask Your E-mail Partner
Email

17 Questions to Ask Your E-mail Partner

13y Simms Jenkins

17 Questions to Ask Your E-mail Partner

Tough questions to ask to ensure you are working with the right vendor or consultant. Read More...

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Do You Follow E-mail Marketing Profit Practices?
Email

Do You Follow E-mail Marketing Profit Practices?

14y Simms Jenkins

Do You Follow E-mail Marketing Profit Practices?

Throw out the "best practices" rule book and consider these seven "profit practices." Read More...

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Pigskin and E-mail - A Winning Option
Email

Pigskin and E-mail - A Winning Option

14y Simms Jenkins

Pigskin and E-mail - A Winning Option

Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...

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Follow This: How to Create a Compelling Reason to Gain Permission
Email

Follow This: How to Create a Compelling Reason to Gain Permission

14y Simms Jenkins

Follow This: How to Create a Compelling Reason to ...

Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...

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Back to (E-mail) School Tips and Tricks
Email

Back to (E-mail) School Tips and Tricks

14y Simms Jenkins

Back to (E-mail) School Tips and Tricks

Fifteen back-to-school ideas to ensure you ace your year-end report card. Read More...

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What Can E-mail Marketers Learn From Lebron's Decision Fiasco?
Email

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

14y Simms Jenkins

What Can E-mail Marketers Learn From Lebron's Deci...

Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Read More...

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Spilled Ice Cream, Hurt Feelings, and Customer Choices
Email

Spilled Ice Cream, Hurt Feelings, and Customer Choices

14y Simms Jenkins

Spilled Ice Cream, Hurt Feelings, and Customer Cho...

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Read More...

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A Peak Into the Subscriber's Inbox of 2012
Email

A Peak Into the Subscriber's Inbox of 2012

14y Simms Jenkins

A Peak Into the Subscriber's Inbox of 2012

Look out for the changes in the what, where, and when of e-mail. Read More...

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Five Missed Opportunities for Acquiring E-Mail Subscribers
Email

Five Missed Opportunities for Acquiring E-Mail Subscribers

14y Simms Jenkins

Five Missed Opportunities for Acquiring E-Mail Sub...

Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Read More...

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Four Missed Opportunities for Acquiring E-mail Subscribers
Email

Four Missed Opportunities for Acquiring E-mail Subscribers

14y Simms Jenkins

Four Missed Opportunities for Acquiring E-mail Sub...

Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Read More...

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25 Things to Tell Your Friends and Family About E-mail Marketing
Email

25 Things to Tell Your Friends and Family About E-mail Marketing

14y Simms Jenkins

25 Things to Tell Your Friends and Family About E-...

What exactly do you do for a living? Read More...

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Lost - E-mail Sign-Ups
Email

Lost - E-mail Sign-Ups

14y Simms Jenkins

Lost - E-mail Sign-Ups

Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...

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What Needs to Change in E-mail Marketing
Email

What Needs to Change in E-mail Marketing

14y Simms Jenkins

What Needs to Change in E-mail Marketing

The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Read More...

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7 Habits of Highly Effective E-mail Marketing Leaders
Email

7 Habits of Highly Effective E-mail Marketing Leaders

14y Simms Jenkins

7 Habits of Highly Effective E-mail Marketing Lead...

Step into the world of a great e-mail marketer and what it takes to become one. Read More...

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When a Rose Isn't a Rose in Permission-Based Marketing
Email

When a Rose Isn't a Rose in Permission-Based Marketing

14y Simms Jenkins

When a Rose Isn't a Rose in Permission-Based Marke...

An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Read More...

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